https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/164/Windows-Of-Opportunity/
... you on the back and buy you a beer. The best advertising is word-of-mouth, and the conventions are one way to get that. Regnier recently added two more dbas to her agency-Municipal Services Agency of Texas and Ambulance Insurance Services of Texas-after CIGNA opened two new markets: municipalities with less than 10,000 people and privately owned ambulance companies. Nobody wants to mess with small municipalities, but after Glatfelter designed a program for them, ' she says. We think this will let us pick up a few of the fire departments and ... three. Now, I quote ten and get nine or ten. It's a lot more efficient. The agency, which wrote $23 million in premiums in 1991, expects $37 million this year. The agency's niche marketing program include self-insured workers' compensation for Texas school districts and other governmental bodies, and a variety of coverages for children's summer camps and plant farms. These target markets account for a significantly higher profitability ratio than the agency's regular business, Monaghan says. Expanding programs to a statewide operation also requires a great deal ... homework, Monaghan adds. You need to put together a lot of information to build programs like these, ' he says. You need to look at the number of prospects that are available, do a realistic estimate of the percentage you'll underwrite, estimate premiums, and break the premiums down into different underwriting categories. Basically, you have to show a company that you can make money for them. They have to have confidence in you. The summer-camps program, which began five years ago, is less labor intensive than the workers ...
https://completemarkets.com/Article/article-post/164/Windows-Of-Opportunity/
...CIGNA opened two new markets: municipalities with less than 10,000 people and ...crop. That gives us a good loss ratio, and keeps our companies happy, because ...