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... and your offer is implicitly either amusing or vigorous. A variation of Get ready! ' is It's coming! '-but you can see the difference: Get ready' is loaded with you; It's coming' leaves you as a spectator. A letter from a rock music source has this overline: Ready to rock? This is your special invitation to personally audition the world's greatest guitar bands in your house for 10 days . . . free! The letter then begins in high gear: Dear Rocker, Call your friends . . ... want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back 100 Easy Ways To Begin A Sales Letter ( ... : 1. The target. 2. What you're pitching at that target. Now, let's suppose a competitor is aiming at that same individual. What are the odds of your opposition's creative team choosing the identical opening? In my opinion, throughout the annals of recorded time this has never happened- and if it ever does, rush to the nearest window facing east so you can watch the star rise. My point: Sameness of letter opening isn't likely to be anywhere near as probable a factor as sameness of offer. ...