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... , develop a brief biography to develop credibility. Submit the bio and speech outline to the types of organizations that you'd like to address. Record your speech — you can use a small, hand-held tape recorder. After your article has been published, take it to a quick-printing service and have it reprinted. Take the recording of your speech to a sound studio and have it edited — put some music at the front with an introduction. You'll have a master you can get duplicated. Have 50-100 copies made by a duplicating company. Send out the professionally-made copies of your article or tape to your best prospects and use them to help you obtain invitations to speak. This idea is the least expensive, most effective way to promote yourself. Another alternative is to buy advertising. If you were ... so the trick is to place the right message exactly where you want it. Effective self-promotion makes the insurance business fun; ineffectual or no self-promotion can make it more difficult. So you have to come up with effective methods to promote you that you feel good about doing. THE TARGET In his book See You at the Top, ' Zig Ziglar declares himself to be one of the all-time best teachers of archery. That's right. He can help you aim an arrow better more often than the best archer in the world. And he can do it in about five minutes. Very impressive. Zig's method is simple. He'll stand you and the champion archer side by side and give each of you a bow and some arrows. He then equips the champion with one extra item — a ...

...udio and have it edited — put some music at the front with an introduction. Yo...