https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/350/PR-A-New-Twist-In-Direct-Mail/
... of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back PR: A New Twist In Direct Mail 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Government and business have become unusual bedfellows in a unique and exciting direct-mail marketing concept. A joint project involving the automotive industry ... Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove the junk-mail stigma from their direct-mail advertising. Each renewal notice will include an advertising message from the recipient's local Chevrolet dealer. (Note the local' aspect, targeting the marketing message toward specific territories.) The contract, for ... year with a two-year option, calls for an initial mailing of 94,000 renewals with advertisements. In line with the mutual-benefit concept, the state will run an advance ad campaign to publicize the agreement, so that vehicle owners don't mistake their renewal for mere advertising. The mailing envelope will be clearly identified: State of Montana Vehicle Registration License Renewal Notice Inside. Local dealers can choose from six advertising messages. One includes a $500 discount coupon redeemable only at the dealership indicated in the notice. Other messages are tailored to current ...
https://completemarkets.com/Article/article-post/350/PR-A-New-Twist-In-Direct-Mail/
PR: A New Twist In Direct Mail
Government an...ogether by a coalition of individual dealers; it wasn't a brainstorm from Chev...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/658/E-O-And-Policy-Changes/
... car dealer has the insured's Auto ID card, with the correct policy number. In addition, the agency person can hear the insured talking in the background, so there's no reason to doubt the legitimacy of the call. The agency takes the necessary information on the new car. The car dealer also informs the agency that the insured is trading in his older car. Based on this, the agency also deletes the older car from the insured's Auto policy. Several days later, the insured calls the agency to report a serious ... , perfunctory policy changes without considering the potential E&O exposure. In particular, there is a big E&O risk when making policy changes based on information or instructions (or lack of information or instructions) from third parties. ACTUAL CASE #1 A car dealer calls the agency to report that an insured of the agency is in his office, and in the process of trading cars. The car dealer has the insured's Auto ID card, with the correct policy number. In addition, the agency person can hear ... insured talking in the background, so there's no reason to doubt the legitimacy of the call. The agency takes the necessary information on the new car. The car dealer also informs the agency that the insured is trading in his older car. Based on this, the agency also deletes the older car from the insured's Auto policy. Several days later, the insured calls the agency to report a serious accident involving the older car. It seems that during last-minute negotiations with the car dealer, the insured decided against trading the older ...
https://completemarkets.com/Article/article-post/2468/The-Phantom-Rolls-Royce/
... registration without an inquiry. A new ownership certificate showing ownershi...u are required by law to do.'
Classic Car was saved a $100,000 claim. It spen...
https://completemarkets.com/Article/article-post/869/24-Ways-To-Change-With-The-Times-And-Build-Sales/
...ask this question about the company newsletter. A highly creative approach cos...ocess, and the challenge is to develop new and interesting ways to get the mes...
https://completemarkets.com/Article/article-post/658/E-O-And-Policy-Changes/
...es the necessary information on the new car.
The car dealer also informs the agenc...ginal instructions to delete the older car.
ACTUAL CASE #2
An insured calls...
https://completemarkets.com/Article/article-post/1264/AUTO-DEALERS-CAR-MODELS-COME-AND-GO/
...ls come and go. Each year brings in new models and new, improved options. But what about your... time to trade in your insurance for a newer model. We'll be calling you soon ...
https://completemarkets.com/Article/article-post/398/The-Creativity-Factor/
...ativity' seems to have evolved into new twists on old techniques. The creative brains toil at new, or better, ways to restate an old mes... employees a couple of times a year on new and unique methods of marketing. Ma...
https://completemarkets.com/Article/article-post/639/Marketing-Opening-New-Territories/
Marketing: Opening New Territories
Al Diamond focuses on p...me friends with the staffers at each dealership or real estate office as you r...
https://completemarkets.com/Article/article-post/905/Achieving-Super-Salesmanship/
...s a selling practice that’s totally new. Here are two examples of the changes ... past, you might like to know that his newest book, Digital Darwinism has hit ...