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... to grow your agency? Believe it or highlight'>not, there are still a lot of fresh ideas...the agency’s “Customer of the Month.” highlight'>Notify them with a personal phone call and show your appreciation highlight'>for their contribution to your business...

...ning this invaluable skill. 1. Take highlight'>notes. Each time you interact with a clien...eryone more deeply. You’ll have more inhighlight'>formation and you’ll be more involved a...

... and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back 25 Marketing Ideas You've (Probably) Never Considered Using Behighlight'>fore 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Tom Baker This content has highlight'>not been rated yet. Do you ever come up blank when trying to think of creative ways to grow your agency? Believe it or highlight'>not, there are still a lot of fresh ideas out there. Here are 25 of the best. Idea #1 : ... inhighlight'>formation about your agency Proposals Scanned policies An internet search will show you a number of different vendors that offer shaped CDs. Idea #2 : Publicize your agency's commitment to social responsibility. Advertising your commitment to going "Green" can also result in some very green highlight'>profits highlight'>for your agency. Such carriers as Esurance are effectively reaching the Gen Y market with a message of social responsibility. News Media such as MSNBC report that social responsibility is becoming an important part of doing business. highlight'>For example, Subaru has built a zero-landfill assembly ... , create PowerPoint presentations that show how clients and prospect can benefit from doing business with you. Add to the impact by including testimonies from your clients. Take this great idea to the next level by offering to let Commercial Lines clients purchase "spots" on your highlight'>private TV marketing network. Idea # 8: Write a regular column in a local newspaper. Mark Von Moss of the Bomhighlight'>ford, Couch & Wilson agency takes full advantage of the agency's relationship with the local newspaper by writing a regular column about various types ...

... the cost of spending time and money recruiting new employee, the cost of orientation and training - the list goes on. Do your best to get a grasp on how turnover is affecting your highlight'>profits. Once you have a benchmark, you can then determine whether or highlight'>not your strategies are producing the desired results. MASLOW'S HIERARCHY OF NEEDS Do you remember Abraham Maslow's hierarchy of needs from your high school or college introductory psychology classes? Maslow's theory states that depending on a person's socioeconomic status, they have different motivational drives. In ascending ... the potential loss of customers and customer relationships, the loss of knowledge, the cost of spending time and money recruiting new employee, the cost of orientation and training - the list goes on. Do your best to get a grasp on how turnover is affecting your highlight'>profits. Once you have a benchmark, you can then determine whether or highlight'>not your strategies are producing the desired results. MASLOW'S HIERARCHY OF NEEDS Do you remember Abraham Maslow's hierarchy of needs from your high school or college introductory psychology classes? Maslow's theory states that depending ... the 90th percentile highlight'>for that position. Similarly, but at the opposite end of the spectrum, many traditionally minimum-wage employers are realizing that by paying above the norm, they attract as well as retain, quality employees. highlight'>For example, In-N-Out Burgers, a very successful highlight'>privately owned chain in Southern Calihighlight'>fornia, pays $1.50 an hour above the norm. This automatically defines its employees as being special. The company can pick and choose among an enormous candidate pool, in large part because of its willingness to pay more. It also ...

... /Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Windows Of Opportunity 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Damond Benningfield This content has highlight'>not been rated yet. Competing highlight'>for prospective clients costs money, with high advertising and marketing expenses taking a big chunk out of commissions. But some agencies are reducing or eliminating competition by entering niche markets. Companies often pay higher commissions highlight'>for niche-market programs, and because ... have dropped their standard property/casualty lines entirely and replaced them with a smorgasbord of niche programs. Niche marketing is also a way to maintain aggressive markets since many carriers such as Chubb, AIG, and most recently, St. Paul are putting their emphasis on highlight'>profitable target markets. Of course, there are risks. Because niche markets are highly specialized, changes in market conditions, legislation or regulations can erase them quickly. And agents entering new niche markets must spend time learning specialized rules as well as the workings of the ... . The best advertising is word-of-mouth, and the conventions are one way to get that. Regnier recently added two more dbas to her agency-Municipal Services Agency of Texas and Ambulance Insurance Services of Texas-after CIGNA opened two new markets: municipalities with less than 10,000 people and highlight'>privately owned ambulance companies. Nobody wants to mess with small municipalities, but after Glatfelter designed a program highlight'>for them, ' she says. We think this will let us pick up a few of the fire departments and emergency organizations that have to be insured through their ...

...riting homeowners and BOPs to doing highlight'>notary bonds.' Identify Needs The ...ry camp,' says Monaghan. 'We just look highlight'>for the cream of the crop. That gives u...