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... operating accounts. 10. Provide notary service. JOB CHARTER MEASUREMENT S...

... But regardless of what happens in the surety market, Ward will still be writing other types of coverage. In my area, we have to be all things to all people, ' he says. We have to be everything from writing homeowners and BOPs to doing notary bonds. Identify Needs The handwriting was on the wall, says Cynthia Regnier, CIC, president of Regnier & Associates in Austin . In 1983 and 84, everybody was talking about niche markets, and how an agency would need to develop niche markets to survive, ... a year in revenue per employee. We do 50 percent per employee higher than a general agency. In fact, target marketed' programs, as he calls them, are so profitable the Everhart has abandoned more conventional lines of business. Two of his four niche programs-notary public bonds and used-car dealer bonds-are marketed solely within Texas . The others-personal watercraft (jet ski) insurance and hole-in-one coverage-are marketed outside the state as well. When Everhart started his agency on April's Fool's Day 1970, he handled standard fire and casualty lines and specialized in ... of two principals in the family-owned business. The contractor had messed up the form provided by an out-of-town agent and needed a clean version to fill out. I said I could provide the same service for him locally, ' says Ward. We had never done surety bonds before and I thought it would be like writing a fire policy. It was a real learning experience. Today, due to a lot of hard work and a common sense approach, construction surety bonds-guarantees that contractors will complete construction projects-account for about 15 percent of the ...

...ting homeowners and BOPs to doing notary bonds.' Identify Needs The ha...sitive to changing legislation. 'The notary public bonds and used-car dealer bonds are required by the state,' he exp...