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... Back Long-Term Care Insurance: Another Cross-Marketing Door For P/C Agencies 4/30/2013 12:00:00 AM by CompleteMarkets Editor , david goodwin This content has not been rated yet. The Long-term Care (LTC) family of products includes coverages for nursing homes, adult day care, home health care, assisted living facilities, and other related benefits. LTC has unique qualities, and there are many variations among the carriers. LTC isn't a new concept. The coverage has been around for decades, but only ... has it been widely discussed. With the new wave of interest in LTC, sales took off slowly, built up, and then leveled off. All of this activity adds up to this picture: A large number of LTC prospects have heard about the product but haven't yet bought it. Why not? WHY SALES ARE SLOW Unfamiliarity with the coverages. Despite consumer articles about LTC, the coverage hasn't yet been widely seen in action. The typical consumer doesn't have many friends or relatives - if any - who've been through the ... /benefit/satisfaction cycle. And despite statistics predicting the need for LTC coverage, the consumer doesn't perceive its use to be as inevitable as that of a Life policy. Limited range of carriers offering LTC. The number of LTC carriers can be counted in the scores, rather than the hundreds, in most states. Limited acceptance by agents. LTC is a product that calls for specialized marketplace expertise, and many agents find it's often a two-call sale. So many prefer to call in LTC specialists, willingly splitting the commission ...

... 0 ) Long-Term Care Insurance: Another Cross-Marketing Door For P/C Agencies This content has not been rated yet. CompleteMarkets Editor , david goodwin 4/30/2013 12:00:00 AM The Long-term Care (LTC) family of products includes coverages for nursing homes, adult day care, home health care, assisted living facilities, and other related benefits. LTC has unique qualities, and there are many variations among the carriers. LTC isn't a new concept. The coverage has been around for decades, but only ... has it been widely discussed. With the new wave of interest in LTC, sales took off slowly, built up, and then leveled off. All of this activity adds up to this picture: A large number of LTC prospects have heard about the product but haven't yet bought it. Why not? All Articles by CompleteMarkets Editor Comments (0 ) 1 2 3 x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... 0 ) Long-Term Care Insurance: Another Cross-Marketing Door For P/C Agencies This content has not been rated yet. CompleteMarkets Editor , david goodwin 4/30/2013 12:00:00 AM The Long-term Care (LTC) family of products includes coverages for nursing homes, adult day care, home health care, assisted living facilities, and other related benefits. LTC has unique qualities, and there are many variations among the carriers. LTC isn't a new concept. The coverage has been around for decades, but only ... has it been widely discussed. With the new wave of interest in LTC, sales took off slowly, built up, and then leveled off. All of this activity adds up to this picture: A large number of LTC prospects have heard about the product but haven't yet bought it. Why not? All Articles by CompleteMarkets Editor Comments (0 ) 1 2 x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... Even though the sign says WET PAINT, we have to touch it — and then we get upset when our finger gets sticky. When my mother-in-law was in the hospital, the sign on her door read "No BP/Venipuncture to left arm." A nurse walked into the room and began to inject something into her left arm. When asked about the procedure and its apparent conflict with the sign, the nurse said, "I didn't read it!" Develop and use your Common Sense (read the signs) ... nightmare part. The power of Dreams as Visions was reinforced when I left the hospital to go to the opening of the new office of Louisiana Health Care Group. Tremendous growth and success created the need for a new facility. The organization has grown from a one-nurse home care agency into a multiple-state business with more than 2,500 employees. The foundation for success, as explained by their president, Keith Myers, was this Vision: "It's all about the people!" Cutting the ribbon was a Cajun "girl, ... a former schoolteacher, and a mom/grandma from 15 miles down the road: Governor Kathleen Babineaux Blanco. She's an honest, good, and hard-working person — but doesn't fit the stereotype of the charismatic leader like JFK or Ronald Reagan. If I may be so presumptuous as to suggest the secret to her success: A Dream (Vision), discipline, and hard work. As Einstein said, "imagination is more powerful, than knowledge." First, Dream! Episode # 7 — From Workbench to Canvas. ...