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... company, why get involved? DEFINE YOUR STRATEGIC CUSTOMER Agencies serve a wide variety of customers. Does your business plan define your strategic customer adequately? Does it focus on Personal Lines, Small Commercial, Large Commercial, or Specialty Lines: Workers Compensation, Construction, Ocean Marine, Aviation, etc.? Don't even think about a new carrier until you've defined your customers and their wants and needs. You must define your customer's wants and needs clearly to understand their exposures and what coverages and services they're most likely to need. ... beyond product and price. Think about managing the entire risk for your customer. This will help you create a model that shows how exposures are likely to be addressed — risk avoidance, financing, control, or transfer. This helps you define the specific coverages needed from your new carrier. DEFINE YOUR MARKET TERRITORY Where are your customers located? Are your strategic customers concentrated in your city, or located nationwide, state-wide, regional, or international? This is important because you need to define the market territory so you can look ... companies that choose to write business in these locations. LEARN WHAT YOUR STRATEGIC CUSTOMERS REQUIRE FROM CARRIERS Are your Commercial Lines customers likely to have specific criteria for insurance companies; i.e., often companies won't accept carriers without an A+ rating. What are their needs for loss control services, safety inspections, claims service, etc? You need to define what your agency will do and what services you expect from the carrier. Do not assume that every carrier can provide all services. DEFINE PROJECTED VOLUMES FROM THIS STRATEGIC CUSTOMER SEGMENT ...

... all, because they try to boil the ocean before proving anything. The decision...

... similar insurance coverages, as follows: Liability Exposures Automobile Aircraft Water craft Premises Products Completed operations Contractual Professional - errors and omissions Directors and Officers legal liability Property and All Risk Coverage Exposures Real property Personal property Time element exposures Business interruption Extra expense Cargo - Inland Marine and Ocean Marine Valuables on display and in transit Computer - software and hardware Off-site record storage Accounts receivable Retroactive building codes compliance Automatic sprinkler leakage Debris removal Crime Exposures Burglary and robbery Cash - on and off premises Checks and securities Employee fidelity Forgery and embezzlement Workers Compensation Exposures Applicable ... , rescue squad and a battalion chief. This type of assistance will obviously have a positive effect on potential loss magnitude and life safety considerations. Furthermore, the complex metropolitan fire department will have many services including, but not limited to: a hazardous materials team, marine fire fighting team, as warranted as well as special rescue teams for high angle, confined space and heavy rescue. SECTION 6.0 CRISES EXPOSURE AWARENESS 6.1 Crises Exposure Awareness Overview In a comprehensive crisis exposure analysis, it is important to identify with at least two primary ... Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Crisis Management Plan - Crisis Impact Considerations 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Richard Soper This content has not been rated yet. SECTION 4.0 CRISIS EXPOSURE ASSESSMENT 4.1 Crisis Assessment Overview Frequently, the risk management planning and formulation process is myopic in defining the magnitude of probable maximum loss exposures. A significant task in crisis management plan strategy formulation is broadly to identify and measure the various potential crises and loss exposures. ...