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... x No Thanks Loading.. Outsourcing Public Relations And Marketing 4/30/2013 by CompleteMarkets Editor , Henry Stimpson This content has not been rated yet. It's often difficult for an agency to hire an in-house PR specialist. And assigning PR responsibilities to an existing employee has its drawbacks. This document by Henry Stimpson examines the advantages and disadvantages to hiring an out-sourced PR consultant. Just about every company — insurer, consultant, hospital, or zoo — wants to get more coverage in the news media as part of its marketing plan. Having your organization's products, services, and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts. Who produces the most public relations (PR) bang for the buck? Is it a staff PR person, a traditional PR agency, or is there a better choice? Today, more organizations are using out-sourced public relations professionals — independent contractors who work with a small cadre of clients. Why hire independents? The advantages include responsiveness, experience, dedication, and lower costs for more results. With out-sourcing, a company doesn't pay an employee's salary and benefits, nor the hidden costs of office space, phone lines, computers, furniture, and support staff. A company might not be able to justify hiring a full-time PR person, but it can justify buying the services of a highly skilled professional without the obligations of employment. In-house PR staff often get pulled into time-wasting activities. Internal meetings, memos, and e-mail can be so pervasive that a staff PR pro might have little time or energy to court the media ...

... Please consider the following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back Pitfalls to Avoid in Running a Captive Premium Finance Company 4/3 /2018 12:00:00 AM by CompleteMarkets Editor , Chris Farfaras This content has not been rated yet. You've made the decision to form a captive premium finance company. You've also chosen to run your operation either by outsourcing to a third-party vendor or using software to run the operation in house. Chances are that your lending arrangement and state licensing are also in place. You're now ready to get started and you want to book your first loan. Before you open your doors for business, take a moment to consider some important factors in this new frontier of insurance premium financing. PRICE AND TERMS Building a sound game plan and understanding the components of your business are critical. The fundamental choice of the right interest rate, for example, is an important factor in determining your overall return. Make sure that you charge an appropriate APR that will not only cover your borrowing costs, administrative overhead, and other expenses, but also provide a healthy return on your investment. The down payment and installment terms you ...

... Please consider the following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back Pitfalls to Avoid in Running a Captive Premium Finance Company 4/3 /2018 12:00:00 AM by CompleteMarkets Editor , Chris Farfaras This content has not been rated yet. You've made the decision to form a captive premium finance company. You've also chosen to run your operation either by outsourcing to a third-party vendor or using software to run the operation in house. Chances are that your lending arrangement and state licensing are also in place. You're now ready to get started and you want to book your first loan. Before you open your doors for business, take a moment to consider some important factors in this new frontier of insurance premium financing. PRICE AND TERMS Building a sound game plan and understanding the components of your business are critical. The fundamental choice of the right interest rate, for example, is an important factor in determining your overall return. Make sure that you charge an appropriate APR that will not only cover your borrowing costs, administrative overhead, and other expenses, but also provide a healthy return on your investment. The down payment and installment terms you ...

... Please consider the following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back Pitfalls to Avoid in Running a Captive Premium Finance Company 4/3 /2018 12:00:00 AM by CompleteMarkets Editor , Chris Farfaras This content has not been rated yet. You've made the decision to form a captive premium finance company. You've also chosen to run your operation either by outsourcing to a third-party vendor or using software to run the operation in house. Chances are that your lending arrangement and state licensing are also in place. You're now ready to get started and you want to book your first loan. Before you open your doors for business, take a moment to consider some important factors in this new frontier of insurance premium financing. PRICE AND TERMS Building a sound game plan and understanding the components of your business are critical. The fundamental choice of the right interest rate, for example, is an important factor in determining your overall return. Make sure that you charge an appropriate APR that will not only cover your borrowing costs, administrative overhead, and other expenses, but also provide a healthy return on your investment. The down payment and installment terms you ...

... x No Thanks Loading.. Pitfalls to Avoid in Running a Captive Premium Finance Company 4/3 /2018 by CompleteMarkets Editor , Chris Farfaras This content has not been rated yet. You've made the decision to form a captive premium finance company. You've also chosen to run your operation either by outsourcing to a third-party vendor or using software to run the operation in house. Chances are that your lending arrangement and state licensing are also in place. You're now ready to get started and you want to book your first loan. Before you open your doors for business, take a moment to consider some important factors in this new frontier of insurance premium financing. PRICE AND TERMS Building a sound game plan and understanding the components of your business are critical. The fundamental choice of the right interest rate, for example, is an important factor in determining your overall return. Make sure that you charge an appropriate APR that will not only cover your borrowing costs, administrative overhead, and other expenses, but also provide a healthy return on your investment. The down payment and installment terms you offer will affect your overall return. For example, playing it safe and offering a 25% down payment and nine installments on your business will keep you above water in most circumstances. In specific cases (i.e. certain coverage types or geographic regions) you might be able to offer a lower down payment; but in other cases, you'll want to require a higher down payment. The same holds true for the number of installments — in some cases, nine or even 10 installments is just ...

... you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back The Telemarketing Process 7/27/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Before implementing a telemarketing campaign, several key issues need addressing to be sure your objectives are met: Management Commitment Your agency-management team must be fully committed to telemarketing for it to work. Whether you're using an outsource telemarketing company or employing in-house telemarketers, your commitment must be solidified philosophically and financially. Without 100% support, the program will inevitably fall short of its goals. List Preparation Before embarking on the telemarketing campaign, determine which markets to target-and evaluate them at the agency and company levels. Consider price, competitiveness, your competition's products and services, and local underwriting expertise, to ensure that your chosen targets make sense for your agency. For Commercial Lines, determine which SIC codes you want to target, any geographic criteria (by ZIP code or county), and the size of the businesses (by employee or gross sales) . Make sure the target size equals the targeted premium average you want to obtain. Different classes of businesses require different size criteria. When evaluating the size of ...

... you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back The Telemarketing Process 7/27/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Before implementing a telemarketing campaign, several key issues need addressing to be sure your objectives are met: Management Commitment Your agency-management team must be fully committed to telemarketing for it to work. Whether you're using an outsource telemarketing company or employing in-house telemarketers, your commitment must be solidified philosophically and financially. Without 100% support, the program will inevitably fall short of its goals. List Preparation Before embarking on the telemarketing campaign, determine which markets to target-and evaluate them at the agency and company levels. Consider price, competitiveness, your competition's products and services, and local underwriting expertise, to ensure that your chosen targets make sense for your agency. For Commercial Lines, determine which SIC codes you want to target, any geographic criteria (by ZIP code or county), and the size of the businesses (by employee or gross sales) . Make sure the target size equals the targeted premium average you want to obtain. Different classes of businesses require different size criteria. When evaluating the size of ...

... you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back The Telemarketing Process 7/27/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Before implementing a telemarketing campaign, several key issues need addressing to be sure your objectives are met: Management Commitment Your agency-management team must be fully committed to telemarketing for it to work. Whether you're using an outsource telemarketing company or employing in-house telemarketers, your commitment must be solidified philosophically and financially. Without 100% support, the program will inevitably fall short of its goals. List Preparation Before embarking on the telemarketing campaign, determine which markets to target-and evaluate them at the agency and company levels. Consider price, competitiveness, your competition's products and services, and local underwriting expertise, to ensure that your chosen targets make sense for your agency. For Commercial Lines, determine which SIC codes you want to target, any geographic criteria (by ZIP code or county), and the size of the businesses (by employee or gross sales) . Make sure the target size equals the targeted premium average you want to obtain. Different classes of businesses require different size criteria. When evaluating the size of ...

... you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back The Telemarketing Process 7/27/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Before implementing a telemarketing campaign, several key issues need addressing to be sure your objectives are met: Management Commitment Your agency-management team must be fully committed to telemarketing for it to work. Whether you're using an outsource telemarketing company or employing in-house telemarketers, your commitment must be solidified philosophically and financially. Without 100% support, the program will inevitably fall short of its goals. List Preparation Before embarking on the telemarketing campaign, determine which markets to target-and evaluate them at the agency and company levels. Consider price, competitiveness, your competition's products and services, and local underwriting expertise, to ensure that your chosen targets make sense for your agency. For Commercial Lines, determine which SIC codes you want to target, any geographic criteria (by ZIP code or county), and the size of the businesses (by employee or gross sales) . Make sure the target size equals the targeted premium average you want to obtain. Different classes of businesses require different size criteria. When evaluating the size of ...

... x No Thanks Loading.. The Telemarketing Process 7/27/2018 by CompleteMarkets Editor This content has not been rated yet. Before implementing a telemarketing campaign, several key issues need addressing to be sure your objectives are met: Management Commitment Your agency-management team must be fully committed to telemarketing for it to work. Whether you're using an outsource telemarketing company or employing in-house telemarketers, your commitment must be solidified philosophically and financially. Without 100% support, the program will inevitably fall short of its goals. List Preparation Before embarking on the telemarketing campaign, determine which markets to target-and evaluate them at the agency and company levels. Consider price, competitiveness, your competition's products and services, and local underwriting expertise, to ensure that your chosen targets make sense for your agency. For Commercial Lines, determine which SIC codes you want to target, any geographic criteria (by ZIP code or county), and the size of the businesses (by employee or gross sales) . Make sure the target size equals the targeted premium average you want to obtain. Different classes of businesses require different size criteria. When evaluating the size of accounts and the premium involved, you may be able to justify calling on smaller accounts if they're close to your office; however, you may find this to be cost-ineffective. Purchasing Quality Lists A telemarketing program can be successful only if its foundation is strong. That foundation is a top-quality list. Zeroing in on who you want to target and choosing the appropriate vendor source for your market is the core to making your telemarketing efforts work. Automation Just as ...