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...me.” The call came from the auto manufacturer, not a dealer. I was impr...able drive to sell, sell, sell, the insurance industry has subverted its sales...

...day with less stress. Walk into an auto dealership to look at a car and you’re...

... a result, customers no longer thought of Wards as a buying destination. Amazon.com is enjoying a huge payoff for making the right impression. Although the value of its stock has suffered during the dot-com demise, the company's reputation remains undiminished. It stands out from the pack as a result of the quality of its customer service and relentless public relations efforts. Other companies also understand the value of making the right impression. W.B. Mason, a large office supply dealer in the Northeast, continually strives to make an impression that places ... is loud and clear. The right first impressions are the last thing a company wants to forget. John R. Graham is president of Graham Communications, a marketing services and sales consulting firm. Mr. Graham is the author of The New Magnet Marketing (Chandler House Press), the revised and updated version of his original book, Magnet Marketing. Graham writes for a variety of publications and speaks on business, marketing, and sales topics for company and association meetings. He is the recipient of an APEX Grand Award in ... we know such conclusions might be questionable, why do we persist in making snap judgments that are virtually impossible to change? The answer is simple: First impressions work. They reduce anxiety and allow us to move through the day with less stress. Walk into an auto dealership to look at a car and you're immediately turned off by a pushy salesperson. How often do we hear someone say, From the very moment I met her, I knew … ' or, They didn't have us fooled for a minute. ...