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... [ ] Accident -- (non-Auto), first party [ ] Fire, extended coverage [ ] Crime...

... disasters like an impossibly wild party, a crazed Great Dane, and a zany car ...

... useful to have an objective third party monitoring evaluate the employees and...

... deceased [ ] parent or relative recently hospitalized [ ] new job [ ] new baby or [ ] grandchild [ ] any marriage or [ ] remarriage [ ] divorce [ ] active in charity, church, etc. 5. VACATION [ ] estimated departure date ____ 6. CLAIMS Auto [ ] Bodily Injury [ ] Property Damage [ ] Liability-non-Auto [ ] Accident- (non-Auto), first party [ ] Fire, extended coverage [ ] Crime [ ] Hospital 7. [ ] TOTAL PREMIUM MORE THAN $2 ,500 per year 8. [ ] TAX BRACKET 28% 9. [ ] INSURABILITY PROBLEMS [ ] uninsurable or rated in Life, Health [ ] has a health problem [ ] insureds [ ] in family 10. OUT-OF-DATE POLICIES [ ] has Life policies five years or ... When an auto accident, burglary, theft, or vandalism occurs, you're the third to know (after the police are informed) . If there's a fire, storm, or flood, you'll know. On the happier side, you're also among the first to know about the new car, the house expansion, new jewelry, fine arts acquisition, promotion, new baby or grandchild, new boat, vacation plans, or whether a child is going to college or getting married. These events involve P/C insurance, of course. They also provide excellent leads for Life insurance. Good or bad, big or small, they involve a change in financial condition, which, in turn, is exactly what Life agents seek: To identify changing needs and advise how their products may ...

... " businessmen offer incredible excuses and dodges to avoid seeing a producer. The series is targeted at Commercial Lines. Another popular series is called "Who's your insurance agent?" It was originally developed for Hoosierland General Agency in Indiana. A small leap of imagination links "Hoosier" to "Who's your?" This series appeals to Personal insurance buyers. It features bizarre disasters like an impossibly wild party, a crazed Great Dane, and a zany car crash. All end with the line, "Who's your insurance agent?" None of the commercials sell a particular product. Some agents produce their own "add-ons," running the Jacobs commercial, then following with a brief message. For instance, in the summer, the ad might be about Boat insurance; in late winter, ... agent might want to talk about individual retirement accounts (IRAs) . No matter whether the agency uses a service like Jacobs, hires an ad agency, or lets the station write commercials, avoid the dull and mundane. To capture the radio listener, do something different with the copy or sound effects. No one will hear the message if it puts them to sleep. RADIO ADVERTISING PROS AND CONS Advantages Radio can be inexpensive-a big budget is not needed to make an impact. You can target different audiences by type of station, time of day, and type of program. The production costs for commercials usually range from zero to a modest charge. Producing spots is easy and fun. Radio can reach people any place, any time, in their cars, at home, outdoors, ...