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...son 40: Internal/External And Big Picture/Details
Nothing happens until ...ialogue elicits internal or external frames of reference. If the frame of refe...

... provide their employees with their own pages, where they can post photographs and provide insight as to who they are outside the business context. This enables clients and prospects to identify with, and bond with, your employees. For instance, my page at www.soundmarketing.com shows pictures of my grandchildren and my auto restoration hobby. Quite frequently those pictures become the initial commonality in conversations with prospects. I even had a NASA scientist contact me because he'd found our Web site when searching for a classic car part. While visiting our site, ... provide their employees with their own pages, where they can post photographs and provide insight as to who they are outside the business context. This enables clients and prospects to identify with, and bond with, your employees. For instance, my page at www.soundmarketing.com shows pictures of my grandchildren and my auto restoration hobby. Quite frequently those pictures become the initial commonality in conversations with prospects. I even had a NASA scientist contact me because he'd found our Web site when searching for a classic car part. While visiting our site, ... for choosing Online Support for your Microsoft Technical Support offering. My name is Ivan and I will be assisting you with this Service Request. Ivan then discussed the technical aspects of my question, offered advice, and recommended various online articles to read. Nothing dramatic, but framed in a nice, personalized e-mail communication. The surprise came at the end of the message. Ivan signed off with the typical: Thanks and best regards, Sincerely, Ivan Sheng, Support Engineer' But after his certifications, department information, and e-mail address ...

...e at www.soundmarketing.com shows pictures of my grandchildren and my auto res...ent time perusing our 'personal page pictures,' where he learned the names of ...

...tening? Take one minute to draw a picture of your organization. Now draw a frame around your picture. Does this frame create a pyramid? A...e free flow of information between you and your customers, or does it buffer you from the thoughts and feelings of the real boss (the customer)? In your business, is the customer and their problem viewed as an interrup...

...y Larsen. There are two identical pictures in which a man is scolding his dog ...ing in the past. In what ways were you and they alike?

...own … etc. You get the picture. WEBSITE SIN #10: PROOFREAD! Few thi...sy to avoid. Just proofread your pages and do a spell-check before you upload ...

.... The next step is to get a clear picture of this person's strategy for making...ntation. If you've qualified for money and for decision-making ability, you're...

... current year. Your underwriter will be grateful, and perhaps more receptive, if you provide an experience recap to simplify the underwriting analysis. 4) Comment on the physical properties of the account, and include current photographs of representative locations or problem exposures. A good picture is worth a thousand words. 5) Identify who should be contacted at the agency for additional information or discussion. This seems to be simple but is rarely done, leading to unnecessary delays. Responses to carrier requests for additional information should be immediate to keep ... current year. Your underwriter will be grateful, and perhaps more receptive, if you provide an experience recap to simplify the underwriting analysis. 4) Comment on the physical properties of the account, and include current photographs of representative locations or problem exposures. A good picture is worth a thousand words. 5) Identify who should be contacted at the agency for additional information or discussion. This seems to be simple but is rarely done, leading to unnecessary delays. Responses to carrier requests for additional information should be immediate to keep ... . 8) Describe the agency's long-range plan for managing the account. Begin to build a strategy for the agency and carrier to work together to lock up the account for a minimum of three years before the account is marketed again. 9) Outline the proposed time frame for your carrier to release the premium quotation and describe any special assistance expected with the delivery of your proposal. Many highly sophisticated and successful agencies are increasingly involving their best carriers in the delivery of proposals to strengthen the sales team and station an expert on site ...

... your achieved objectives; it's a picture of the accumulated sales you've made...jective will give you a clearer understanding of the eventual goal you're reac...

... human a complete, well-organized picture instead of a raw pile of documents, ...the machine as a colleague on the desk and keep sharpening the judgment only t...