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...son 40: Internal/External And Big Picture/Details
Nothing happens until ...ialogue elicits internal or external frames of reference. If the frame of refe...

... provide their employees with their own pages, where they can post photographs and provide insight as to who they are outside the business context. This enables clients and prospects to identify with, and bond with, your employees. For instance, my page at www.soundmarketing.com shows pictures of my grandchildren and my auto restoration hobby. Quite frequently those pictures become the initial commonality in conversations with prospects. I even had a NASA scientist contact me because he'd found our Web site when searching for a classic car part. While visiting our site, ... provide their employees with their own pages, where they can post photographs and provide insight as to who they are outside the business context. This enables clients and prospects to identify with, and bond with, your employees. For instance, my page at www.soundmarketing.com shows pictures of my grandchildren and my auto restoration hobby. Quite frequently those pictures become the initial commonality in conversations with prospects. I even had a NASA scientist contact me because he'd found our Web site when searching for a classic car part. While visiting our site, ... for choosing Online Support for your Microsoft Technical Support offering. My name is Ivan and I will be assisting you with this Service Request. Ivan then discussed the technical aspects of my question, offered advice, and recommended various online articles to read. Nothing dramatic, but framed in a nice, personalized e-mail communication. The surprise came at the end of the message. Ivan signed off with the typical: Thanks and best regards, Sincerely, Ivan Sheng, Support Engineer' But after his certifications, department information, and e-mail address ...

...e at www.soundmarketing.com shows pictures of my grandchildren and my auto res...ent time perusing our 'personal page pictures,' where he learned the names of ...

...tening? Take one minute to draw a picture of your organization. Now draw a frame around your picture. Does this frame create a pyramid? A...e free flow of information between you and your customers, or does it buffer you from the thoughts and feelings of the real boss (the customer)? In your business, is the customer and their problem viewed as an interrup...

...y Larsen. There are two identical pictures in which a man is scolding his dog ...ing in the past. In what ways were you and they alike?

...own … etc. You get the picture. WEBSITE SIN #10: PROOFREAD! Few thi...sy to avoid. Just proofread your pages and do a spell-check before you upload ...

.... The next step is to get a clear picture of this person's strategy for making...ntation. If you've qualified for money and for decision-making ability, you're...

... personnel — account managers, customer service staff, accounting, and reception — are often excluded from participating in the cultivation of client relationships. This is a big mistake. Without the involvement of the front-line staff, all parties suffer. Think of it this way. Picture a ladder, whose steps attach to vertical supports. The more securely attached the steps are to the vertical frame, the stronger the ladder. When front-line personnel at all levels of the business develop strong bonds with their client counterparts, the relationship ladder strengthens. ... personnel — account managers, customer service staff, accounting, and reception — are often excluded from participating in the cultivation of client relationships. This is a big mistake. Without the involvement of the front-line staff, all parties suffer. Think of it this way. Picture a ladder, whose steps attach to vertical supports. The more securely attached the steps are to the vertical frame, the stronger the ladder. When front-line personnel at all levels of the business develop strong bonds with their client counterparts, the relationship ladder strengthens. ... business and its people will benefit personally from front-line to front-line relationships in two ways: First, more eyes and ears will be available to keep abreast of what's going on with your client's organization. Staying alert to cutbacks, business growth, and management changes can bring opportunities to your firm or identify unsuspected problems that could damage or end the relationship. Second, teamwork and communication will be enhanced in your organization. All parties who work with a client will benefit from knowing as much as they can and sharing information. Clients benefit ...

... in the short run. In the broader picture, boot camp benefits everyone: More c...investments you'll ever make. Sit back and collect your dividends!

...ions or problem exposures. A good picture is worth a thousand words. 5) Identify who should be c...r hit ratios will improve dramatically and the best underwriters will be standing in line to work with you. A 'Per...