https://completemarkets.com/Article/article-post/349/Public-Relations-An-Investigation/
...have these things, go through that pile of magazines in the corner of your off... Convention Attendance
Disabled Workers
Fire Prevention
Foreign...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/349/Public-Relations-An-Investigation/
... trade publications, ranging from four-page newsletters to glossy magazines. But how many of you have a list of all pertinent publications, their addresses, phone and fax numbers, and names of editors and key reporters? If you don't have these things, go through that pile of magazines in the corner of your office and begin entering all this information into a computer database. Once you've completed that task, don't pat yourself on the back too many times because there's more to do. Call each publication and talk with the publisher or ... and your release just happens to be handy. The best approach to the general public is to supply items of general interest to your community. Topics such as home safety, personal safety, fire prevention, insurance savings, insuring the teenage driver, and senior citizen driving tips are just a few of many, many topics that can be addressed in a press release. The trick is to get it printed! That takes us back to the basics: 1. Start a database with the address, phone, fax, editor ... way to open the release is with a quote attributed to yourself. Always include a picture. Another great method of building your Commercial public relations is with value-added seminars. Every year there are several hot topics within the insurance industry that apply to your Commercial accounts. Workers' Compensation, the Americans With Disabilities Act, and Employer Trip Reduction Programs (carpooling mandates) are but a few of the current hot topics. Arrange a seminar for clients and prospects to enlighten them on these topics and how your agency can help meet their ...