https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1674/ASK-A-LICENSED-PRIVATE-INVESTIGATOR-PART-4/
... X's Pizza. Will this be carry-out or delivery? ' If you say it's for delivery, they'll request your phone number. When you reel off the witness's new phone number, you might be asked, Are you still at 123 Main Street? ' It might be illegal to order the pizza, so as soon as I have the address I usually say, I'll have to call you right back; I have a call on my other line, ' and then I hang up. These in-house computer banks are incredible. Besides using the phone to get an address, on occasion an investigator can walk in and, using a bit of subterfuge, ask the clerk for the address. Consider how many moving parties reward friends who help with pizza and beer. In many cases, the pizzeria will have the address belonging to a phone number within hours of the phone's installation, not to mention otherwise unlisted numbers. This article was adapted from a version in The John Cooke Fraud Report and is reprinted with permission. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals ...
https://completemarkets.com/Article/article-post/786/Why-You-Need-A-Pr-Program/
... several ways: SUCCESS-Everybody likes a winner, or a Horatio Alger story. That's why In Search of Excellence was such a hit. If you are successful (and success has many definitions), it's potentially newsworthy. NEW TRENDS-An up-and-coming trend, or business that is developing the trend, is a newsworthy story. I ran a highly successful PR program for a sausage maker that was based partially on their developing new products for the consumer. This was newsworthy because it was in an industry that hadn't seen a new idea in a hundred years. UNIQUENESS-If a person does something different that sets him or her apart from the crowd, that's a good story angle. In Search of Excellence was a hit in part because mediocrity had become the rule. ORIGINALITY-Are you the first with a concept or idea? Pizzeria Uno sells pizzas. Nothing original there, but since 1949, Ike Sewells' deep-dish Chicago pie was original. The company just went public. HUMAN INTEREST-People like to read about other interesting people. That's why there's a magazine called People. Ted Turner has exploited this greatly. Remember his defense of the America's Cup, and years later his attempted takeover of CBS? You have to be well-known to think you can raise billions of dollars. A well-run PR program can provide dividends far beyond the immediate and the obvious. However, it requires a dedication to the long-term outlook. Then again, success seldom comes overnight. A savvy business owner, instead of asking Why do I need PR? ', might ask him- or herself, Why didn't I start a PR program sooner? ...
https://completemarkets.com/Article/article-post/1674/ASK-A-LICENSED-PRIVATE-INVESTIGATOR-PART-4/
... X's Pizza. Will this be carry-out or delivery? ' If you say it's for delivery, they'll request your phone number. When you reel off the witness's new phone number, you might be asked, Are you still at 123 Main Street? ' It might be illegal to order the pizza, so as soon as I have the address I usually say, I'll have to call you right back; I have a call on my other line, ' and then I hang up. These in-house computer banks are incredible. Besides using the phone to get an address, on occasion an investigator can walk in and, using a bit of subterfuge, ask the clerk for the address. Consider how many moving parties reward friends who help with pizza and beer. In many cases, the pizzeria will have the address belonging to a phone number within hours of the phone's installation, not to mention otherwise unlisted numbers. This article was adapted from a version in The John Cooke Fraud Report and is reprinted with permission. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals ...