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... x No Thanks Loading.. The Do's And Dont's Of Corporate Identity 4/30/2013 by CompleteMarkets Editor , Bob Jankowski This content has not been rated yet. THE DO'S AND DONT'S OF CORPORATE IDENTITY by Bob Jankowski and Rob Keane Corporate identity is more than just how your logo, business cards, and letterhead look. Corporate identity is who your company is: a message delivered through color and design. Because of this, don't take corporate identity lightly. Treat your choices as if they'll be around for the next century, plastered across billboards and flashing from millions of store shelves. Try to imagine that if you choose your identity poorly, it will be your personal duty to replace each and every example of it by hand. But how do you know what makes a good identity? Here are a few pointers: Go for what works, not what's fancy. How do you want to be perceived? More important, how do you want to be perceived the first time someone sees you? Whether it's on the side of one of your trucks or atop your letter, your logo is usually the first thing people will notice about you. It is asking the client to do business with you. Often you see fancy-looking logos that are creative, clever, and eye-catching, which is good-unless they have nothing to do with the companies they represent. For instance, if you ran an auto garage, would you want a sign over your garage emblazoned with a delicate script font more appropriate for an arts and crafts store? If you owned a company specializing in machinery parts ...