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... be suspicious of the establishment. When something goes wrong, it's easy to blame the government, your parents, or society — but a bit harder to find the flaws in yourself. The same is true for producers of all types. Whether young or old, polished or rough, successful or struggling, few people really take responsibility for their own development. That's why they need coaches. Coaching/Mentoring The purpose of a coach/mentor is to help producers take responsibility for their own development. There's a proverb: " ... One comes in the form of evaluating the past and developing a score based on the critical factors that the two of you have decided upon. The other type is about now and the future — a developmental process that leads to discussion and plans of action. To prepare for your coaching session, establish your objective for the meeting. What are you going to focus on: Activity, behavior, skills, or results? What has happened since your last meeting that will allow you to offer genuine, positive feedback? What are ... specific areas in which you believe there's room for improvement? How do you expect the producer will respond to your suggestion? Begin by establishing rapport, and then state your purpose for the meeting. Next, encourage your producer to start off with their perceptions, and follow with yours. Discuss what you feel has been done well and what areas need improvement. Ask the producer what they would like to happen in that area, what the obstacles are, and how the producer expects to overcome them. Have the producer lay out ...