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... as direct mail. One of the easiest, most powerful, and valid techniques to help predict responses and conversion rates with return on investment (ROI) metrics is the e-mail survey. Surveys can be constructed quickly and inexpensively to test pricing options, copy, and offers. You can send them to your existing customer base or to prospects to confirm or refute assumptions. The size of the survey pool doesn't have to be massive to obtain statistically relevant information, either. Just 100 valid responses (not numbers sent, but actual valid responses) from a good list indicative of your customers will provide important data to help your marketing and creative team improve their strategic decision process and, ultimately, the success of your e-mail campaign. That's right, you need only 100 responses. Think about it ... predictive modeling. Ironically, because of the ease of using e-mail and the speed with which offers can be distributed and evaluated, predictive modeling is significantly less expensive than with other media channels, such as direct mail. One of the easiest, most powerful, and valid techniques to help predict responses and conversion rates with return on investment (ROI) metrics is the e-mail survey. Surveys can be constructed quickly and inexpensively to test pricing options, copy, and offers. You can send them to your existing customer base or to prospects to confirm or refute assumptions. The size of the survey pool doesn't have to be massive to obtain statistically relevant information, either. Just 100 valid responses (not numbers sent, but actual valid responses) from a good list indicative of your customers will provide ...

... The size of the survey pool doesn't have to be massive to obtain s...

...able, whether it's the Independent Pool & Spa Service Association or the U...

...f a child drowning in a neighbor's pool? Some producers clip newspaper stories...

...d high-risk ones through extensive pooling methods. The fundamental iss...

... the highlights: • &# 160HO 04 35 Loss Assessment Coverage In response to insurers' concerns that deductibles in the Association's policy higher than $1 ,000 are common today, ISO has removed the special limit of $1 ,000. • &# 160HO 04 43 Replacement Cost Loss settlement For Certain Non-Building Structures On The Residence Premises Endorsement This optional endorsement will now provide replacement cost for swimming pools, therapeutic baths and hot tubs that are "inground" or "semi-inground,: with walls and floors made of reinforced masonry, cement, metal or fiberglass. • &# 160HO 04 95 Water Back-Up And Sump Discharge Or Overflow ISO has removed the $5 ,000 limit, replacing it with a schedule to provide selected limits of $10,000, $15,000, ... 05 43 Residence Held in Trust This endorsement is being replaced by HO 06 15 Trust Endorsement, allowing the policy to be issued in the name of the grantor (in most cases, the owner and resident of the home before the trust was established), rather than the name of the trust. • &# 160HO 06 07 Limited Coverage For Theft Of Personal Property Located In A Dwelling Under Construction Endorsement This new optional endorsement will provide limited coverage for theft of personal property in a dwelling under construction. • &# 160HO 24 13 Incidental Low Power Recreational Motor Vehicle Liability Coverage Endorsement ISO has reduced the coverage in this endorsement by adding motor scooters to the list of excluded vehicle types. Mary LaPorte, president of LaPorte Consulting (Martin, MI), offers expertise in agency management, ...

... and excess markets or through the pool. Agencies located in the Midwest havin...