https://completemarkets.com/Article/article-post/398/The-Creativity-Factor/
...n fact, from the grocery store to private parties, Dunn couldn’t go anywhere w...ville 'flasher.' The community acknowledged Jimmy’s creativity by awarding the...
https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
...n fact, from the grocery store to private parties, Dunn couldn't go anywhere w...
https://completemarkets.com/Article/article-post/2437/%E2%80%98Stop-The-World-I-Want-To-Get-Off-%E2%80%99/
...le in the Life insurance industry privately cheered the demise of the company ...
https://completemarkets.com/Article/article-post/1555/OSHA-HANDBOOK-FOR-SMALL-BUSINESSES-PART-2/
...gularly? [ ] If you have outside private fire hydrants, are they flushed at l...s, applied within 2 inches of the top edge, in any downward or outward directi...
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... because of the immensity of the task-but he agreed to enter the less demanding commercial category of the decoration contest. Little did he realize he'd soon be getting Dunn Insurance's name on the front page of the local paper twice, plus a full front-page write-up-not to mention extra publicity from a contest within the contest and a new concept for the agency's Christmas card. In fact, from the grocery store to private parties, Dunn couldn't go anywhere without people talking about his agency's entry. Dunn gives most of the credit to his son, Jimmy Jr., who suggested a giant snowman in lieu of a more traditional outdoor Christmas tree. Based on Jimmy's styrofoam model, construction began the day after Thanksgiving and took a week to complete. Chicken wire, poly insulation, and other odd materials were bonded ... old messages. A catchier print ad, a better letter, a more memorable commercial-the script may change, but it's the same scenario. Even with the new electronic ad media, such as computer networks and CD-ROM, originality and imagination seem to be sequestered in a closet. But every so often comes a breath of fresh air. Someone somewhere does something unique, which provides them with a marketing edge in their community. Every so often' became a reality in Clarksville , TN during the winter of 93. Enhancing the holiday spirit was the goal of the Clarksville area Chamber of Commerce's Christmas Decoration Contest, which had commercial as well as residential participants. James Dunn of Clarksville's Dunn Insurance, Inc. decided against entering a float in the Christmas Parade because of the immensity of the task-but he ...
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... than an hour. Barely seven months later, on April 13, 1991, the California Commissioner of Insurance seized the assets of Executive Life and forced the company into a seven-year rehabilitation that severely reduced benefits for millions of Life and annuity policyholders. Executive Life was the largest insurance company failure in U.S. history. Despite the financial harm to so many policyholders, many people in the Life insurance industry privately cheered the demise of the company that had caused them such distress. But when the New Jersey Commissioner of Insurance seized Mutual Benefit just three months later in July 1991, few were laughing. The collapse of Mutual Benefit, a 146-year Old Line Eastern Mutual, ' was an economic and public relations disaster for the industry. The financial and popular press had focused on the Life insurance industry, ... were emerging: Universal Life, Current Assumption Whole Life, equity indexed products, and the current winner among consumers: Variable Universal Life. The next article will continue the saga of how the Life insurance industry has changed since the 1980s — and suggest some benefits and perils that our fast-paced and competitive global economy will probably experience. Richard M. Weber, MBA, CLU is president of The Ethical Edge, Inc., a consulting firm that advises Life insurance professionals on due care and ethical practices to help them grow their volume and income. For more information, phone or fax (760) 652-0408, e-mail , [email protected] or visit www.ethicaledge.biz . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance ...