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...nds for balancing a budget, or in private companies where disgruntled sharehol...ANAGEMENT LETTER, (714) 955-1929. * Special trial subscription not available ...

... an office in your home - or give private lessons, such as music lessons? ...ortgage cancellation insurance in the event of premature death, disability or ...

... , create PowerPoint presentations that show how clients and prospect can benefit from doing business with you. Add to the impact by including testimonies from your clients. Take this great idea to the next level by offering to let Commercial Lines clients purchase "spots" on your private TV marketing network. Idea # 8: Write a regular column in a local newspaper. Mark Von Moss of the Bomford, Couch & Wilson agency takes full advantage of the agency's relationship with the local newspaper by writing a regular column about various types ... times a year, the agency invites about 30 contractors to a wine and cheese tasting held at a local restaurant with a sommelier and all of the trimmings. The agency found that these tastings are one of the most popular ways to make sure that the contractors feel special. What's more, a sizable percentage of these contractors decide to trust their protection needs to this creative group of insurance professionals. Don't limit yourself to Contractors: Almost any client or prospect will enjoy a wine and cheese tasting. Idea #12: Sponsor a ... . It's no secret that music is a powerful force in the lives of teens. But teens aren't the only group that can be motivated by music. Because concerts bring people together in a way that stirs both the imagination and emotions, associating your agency with these emotions can help create a powerful bond with potential clients and existing friends. Check to see if you have a community theater in your area or perhaps you can use a local high school. Then look for local talent to help. You might even consider charging for ...

... with whatever the client gives them. You may think that working on Health insurance today is a total waste of time because of the prospect of a universal health plan. But it's very doubtful that the Clinton Administration's health plan will pass in its current form. The private sector is likely to remain heavily involved. If you accept that, it makes sense to get in on the ground floor of the solution to your client's problem. Put another way, wouldn't it be prudent to be the authority to whom your client turns when ... performance should trigger probation and eventually dismissal. Consider doing a seminar or workshop for employees on the subject of putting a smile in their voices and written communications. Attitude is catching. It contributes to the positive morale essential to an agency's success. 9. Take a special interest in all claims. This is the most golden of all opportunities. Your service should be at its best when a client suffers a loss-this is why the client bought the insurance in the first place! The loss is traumatic enough; don't contribute to the ... by failing to do something. Since it's difficult to guess which claimants are likely to be most distressed, assume that they all are: if not the specific client, then the client's employees. That makes the goal easy to define. Walk claimants through the claims process. Tell them what to expect: that you will not be doing the actual claim adjustment but will still be assisting them all the way. Unfortunately, many clients report the claim directly to the company, and problems have already escalated by the time the agency ...