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... participation in special panels or programs, election to office, etc. 4. Commentaries-ranging from letters to the editor to op-ed articles. Many publications accept in-depth commentaries on timely topics and generally position them opposite the editorial page. This type of writing not only reflects your professional opinion on topics of interest but shows you to be an expert. 5. First-hand reports-observations and information on catastrophes (fires, earthquakes, floods, storms) . This is appreciated by the writers and is invaluable for helping you place articles in their publication later ... Company Appointments Community Service Convention Attendance Disabled Workers Fire Prevention Foreign Trainees Honors Insurance Laws & Regulations Local Disaster programs Mergers New Anything (Address, Employees, Officers, Offices, Techniques) Promotions Public Service Work Rate Revisions Remodeling Resignations Retirements Scholarships School Work Social Events Sports Sponsorship Trade Press Articles Training Courses Taken Unusual Claims Payments Unusual Coverage Written This article should stimulate your imagination about how to begin or improve your public relations efforts. For more information on public relations, simply access the topic on your CD-ROM. Jack Burke is the ... of Sound Marketing, Inc., which specializes in audio and video productions for corporate marketing, communications, and education. He may be reached (800) 451-TAPE. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. ...

... right job. You must then communicate the agency's goals to employees and show them how they can help in accomplishing them individually. Involve producers and staff personnel in procedural decisions that affect their work environment and their job functions. Instill positive motivation by providing personal recognition and professional growth opportunities. The total compensation package must foster team spirit. ADDITIONS TO BASE PRODUCER COMPENSATION In addition to, or as an alternative to, base commission percentages, many agencies establish bonus arrangements tied to performance goals for producers. The average producer has a book ... . Give your employees positive feedback often and you'll find that the mutual respect that develops will produce weeks of extra effort on their part. The third motivator for today's employee is flexible work hours. Parenting has become more complicated. The time needed to get kids to sporting events and to watch them play makes working for an agency that recognizes the importance of this priority very important. With new computer systems that have account information easily retrievable by any service rep, job sharing has become a welcome reality for many agencies and their employees ... If flexibility meets their needs, it will help the agency accomplish its goals. The late Carol Hammes, principal of the Middleton Group, was one of the Independent Agency System's most widely respected management consultants. She will be sorely missed. Reproduced, with permission, from The Middleton Letter. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time ...