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https://completemarkets.com/Article/article-post/240/Developing-A-Marketing-Plan-In-A-Distressed-Agency/
...competitive pricing and enhanced Property or Liability coverage forms. This te... a restaurant specialist with broad coverage and low rates. People get faxed s...
https://completemarkets.com/Article/article-post/1533/LEGAL-OUTLINE-FOR-CALIFORNIA-AGENCIES-CHAPTER-4/
... Negligence claims involving property damage have a statute of limitations...unsel can affect the outcome on the coverage issue, then the agent (within cer...
https://completemarkets.com/Article/article-post/236/E-O-Proofing-Your-Agency-25-Tips-For-Little-Or-No-Cost/
...he front, rear, and sides of the property; if possible, take some inside. Diag...ts to cover a situation in which no coverage exists because the agency made a mistake in binding or arranging coverage. The problem you solve and the “f...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/240/Developing-A-Marketing-Plan-In-A-Distressed-Agency/
... in on areas where it can realize some short-term success. Success breeds success, and small, short-term victories can be built upon. First, let's start with markets. Identify a class of business for which you have a market or two with competitive pricing and enhanced Property or Liability coverage forms. This tells you the carrier wants that class of business. Build your initial marketing around that area. For example, let's assume the agency has a good program and market for family-style and fast-food restaurants and is located in a growth area ... stay in one area until you have covered it. 3. When direct telephone solicitation is being done, talk to whoever answers the phone. Have a prospect information checklist in front of you when you call so you can ask all the pertinent questions. If the owner or manager is in, try to get to him or her-but if you are unable, get the name and title and find out when the best time is to call back. If you get a fax number, you can always follow the call up by ... an association offers ways to approach a group. Consider sending a tip sheet' or an unsolicited newsletter or information item to the association's office for insertion in the association newsletter. Offer some free service to the association membership, such as a checklist for employment practices or pollution. This is a way to be very creative and contact a lot of people for very little cost. 5. Faxed solicitations, in my opinion, should be primarily a service to the prospect, such as an employment practices or pollution checklist with a fax ...