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...t. Since the fear of speaking in public is so deep, most of us should be unde...ence finds itself on the side of the speaker. The goal is action. The place to...

... people. Even though the fear of public speaking runs deep, the ability to ge...te, the audience finds itself on the speaker’s side. The goal is action. T...

...OM FICTION by Michael Maynard Public relations is often improperly or inef...rence any day. Michael Maynard is public relations manager for Graham Commu...

... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Public Relations: An Investigation 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Unfortunately, too many insurance agencies define public relations as sending out a story on employee promotions with photograph attached. Hundreds of articles have been written on the how-to's and 1-2-3s of public relations (PR), but few take the time to examine the actual concept ... join. However, some of the associations catering to niche markets have auxiliary memberships available for vendors and suppliers to their members. It's worth investigating and possibly joining, but don't expect the involvement and exposure found in the other areas. Most such memberships are primarily designed to market exhibitor space in their annual conventions. Speaking of conventions, there's gold to be mined if you can get scheduled as a speaker. Not only will you have a captive audience, but you might also get picked up by the reporters covering such conventions for their trade papers. Whenever you have a speaking engagement (this applies to the other categories as well), send a press release indicating that you were a speaker at such and such a group, and then add a brief synopsis of your speech. A good ...

... plan, an advertising plan, and a public-relations plan which addresses 12 mon...ay, and so on. Take advantage of any publicity opportunities that arise. 7....

... : A Singular Identity For A Multitasking Entity This content has not been rated yet. Jack Burke 4/30/2013 12:00:00 AM BRANDING: A SINGULAR IDENTITY FOR A MULTITASKING ENTITY by Jack Burke Mention branding, ' and people generally think in terms of company names. Or they think of burned flesh on cat.. All Articles by Jack Burke Comments (0 ) Finding A Public Relations Advisor For Your Agency This content has not been rated yet. CompleteMarkets Editor 4/30/2013 12:00:00 AM As your agency grows, you will probably recognize the need for the services of a public relations (PR) advisor to help you get media exposure. To choose the appropriate PR advisor, you should have a good idea of what to expect in the ... but it's a lot more manageable if you plan ahead. All Articles by CompleteMarkets Editor Comments (0 ) Focusing On Client Or Prospect Needs This content has not been rated yet. CompleteMarkets Editor , Mary Beth Bolen 4/30/2013 12:00:00 AM FOCUSING ON CLIENT OR PROSPECT NEEDS by Mary Beth Bolen There's a lot of talk about niche marketing or target marketing today. Many speakers feel that it's imperative to find a certain niche i.. All Articles by CompleteMarkets Editor Comments (0 ) Hard Market Strategies This content has not been rated yet. CompleteMarkets Editor , G. Edward Kalbaugh 4/30/2013 10:41:34 PM HARD MARKET STRATEGIES by G. Edward Kalbaugh During this hard market, some agencies have been forced to sell, merge, or reduce ...

...d clean, and good hands. When the public can easily associate your name with w...on or cause you want to support. The public remembers who sponsored the local ...

...re wrong! Just get on any type of public transportation and what do you see? A... He writes for a variety of business publications and speaks on business, mark...

...ions Damage to the company's public image Personnel turnover How ca...nformation on films, videotapes, and publications you can use in your program....

... is undeniable. Use it to your advantage! In this document, Fred Dent shows you what to look for when you consider doing business with banks. Banks are selling more and more Property/Casualty products. If you've decided to join forces with a financial institution in this growing and challenging marketplace, you'll need to do your due diligence homework' to garner vital information that's readily available in the public domain. Here's how: Home in on likely prospects. Create a list of folks that you think you'd like to get to know better; and maybe do business with. Focus on community banks with several branches that have a presence within a half-day's drive of your agency office. The big national banks will be too difficult to deal with. These committee-driven behemoths are notorious for their agonizingly slow ... go on, however, I'd like to ask a few questions. By the time you complete this conversation, the banker will look on you with different eyes. You'll change from an everyday insurance agent to a thoughtful financial decision-maker who understands the numbers that drive the bank — just the kind of partner that they've been looking for. Fred C. Dent, Jr., CLU is a nationally known speaker, seminar leader, and consultant. A former Banking Commissioner for the State of Louisiana, he leads Financial and Management Services, a consulting group located in Baton Rouge, LA. You can reach Dent at [email protected] , or by calling his office (225) 344-2374 or his home (225) 924-3368. Login or Register (for FREE) to gain access to thousands of ...