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... and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The Do'S And Don'Ts Of Bylined Articles 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Henry Stimpson This content has not been rated yet. Getting your name in print in industry publications can result in credible publicity for you and your firm. Whether you're a seasoned pro or never been published, you'll get useful tips in this document by Henry Stimpson. Trade, business, professional, and online publications are always hungry for good articles from experts. They get free copy. In return, you get valuable exposure for your organization that can provide a big boost for your marketing ... . To get the most value from a published article, reprint it. Then you can add it to your sales kit or use it in direct mail. Executives can send copies to key contacts with a personal note. Henry Stimpson is president of Stimpson Communications (Wayland, MA), a public relations and marketing firm that serves the financial services industry. Stimpson earned a masters degree from Simmons University and holds the Public Relations Society of America APR designation. For more information, call (508) 647-0705, e-mail [email protected] , or visit www.stimpsoncommunications.com Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of ...

... x No Thanks Loading.. The Do'S And Don'Ts Of Bylined Articles 4/30/2013 by CompleteMarkets Editor , Henry Stimpson This content has not been rated yet. Getting your name in print in industry publications can result in credible publicity for you and your firm. Whether you're a seasoned pro or never been published, you'll get useful tips in this document by Henry Stimpson. Trade, business, professional, and online publications are always hungry for good articles from experts. They get free copy. In return, you get valuable exposure for your organization that can provide a big boost for your marketing. The deal can work out for both parties — but there are challenges. The editor is relying on contributors who aren't professional writers (unless there's a ghostwriter behind the scenes) . To ... . To get the most value from a published article, reprint it. Then you can add it to your sales kit or use it in direct mail. Executives can send copies to key contacts with a personal note. Henry Stimpson is president of Stimpson Communications (Wayland, MA), a public relations and marketing firm that serves the financial services industry. Stimpson earned a masters degree from Simmons University and holds the Public Relations Society of America APR designation. For more information, call (508) 647-0705, e-mail [email protected] , or visit www.stimpsoncommunications.com Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of ...

...hical at best and not serving the public’s best interests. I have an in...partment of insurance and call for a public hearing. It’s likely that th...

... specify perceptions. If taken from the perception of the average insurance purchaser, insurance is indeed a commodity. For the most part, the average insured thinks that all insurance is the same. The industry has unintentionally reinforced that idea by standardizing forms and making them "E-Z read" to allow average consumers to think they can understand what they're reading. We've also done a poor job of showing the public how an insurance policy is constructed. Insurance professionals know that every policy is an aggregation of forms that when combined make up a contract that promises to do certain things. Insurance companies have the option of adding or omitting certain forms that can change the obligations in the contract. Therefore, what might on the surface look like a mass-produced product (contract) can actually be a very specialized, ... if you do, and damned if you don't. As long as we're paid a percentage of the premium commission, some agents are going to do whatever is required to put food on the table. The solution might be fee-based compensation, but I'm not so sure about that either. This one's a real can of worms. Reproduced, with permission, from the VuPoint Newsletter of the IIABA Virtual University. For more information on the Virtual University, click here . The members of the University Faculty offer expertise in every aspect of agency management and marketing. Many of these faculty members are available for in-house training or consulting. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your ...

... specify perceptions. If taken from the perception of the average insurance purchaser, insurance is indeed a commodity. For the most part, the average insured thinks that all insurance is the same. The industry has unintentionally reinforced that idea by standardizing forms and making them "E-Z read" to allow average consumers to think they can understand what they're reading. We've also done a poor job of showing the public how an insurance policy is constructed. Insurance professionals know that every policy is an aggregation of forms that when combined make up a contract that promises to do certain things. Insurance companies have the option of adding or omitting certain forms that can change the obligations in the contract. Therefore, what might on the surface look like a mass-produced product (contract) can actually be a very specialized, ... if you do, and damned if you don't. As long as we're paid a percentage of the premium commission, some agents are going to do whatever is required to put food on the table. The solution might be fee-based compensation, but I'm not so sure about that either. This one's a real can of worms. Reproduced, with permission, from the VuPoint Newsletter of the IIABA Virtual University. For more information on the Virtual University, click here . The members of the University Faculty offer expertise in every aspect of agency management and marketing. Many of these faculty members are available for in-house training or consulting. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your ...

...gation apart from the policy. One public works bid document required an opinio...

...www.garp.com RISK MANAGEMENT FOR PUBLIC ENTITIES (RMPE) Behind the Program: Public Risk Management Association and the C...financing resources Pooling for public entity risk financing Continuing ...

...so done a poor job of showing the public how an insurance policy is constructe...lity to educate the insurance buying public, one at a time, as they come in to...