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...ons, while still succeeding on the track. NASCAR has experienced incredible...otions, while still succeeding on the track. Many NASCAR teams have separated operational from emotional management by p...

...Your employees need to know and embrace the Vision, Values, Mission, and Stand...

...cial producers are in an endurance race. Alternative risk financing (such ... brochure will continue to serve as a track for producers to run on. And f...

... will end up with a better addition, more control over the process and results, and more personal satisfaction by completing this project with local talent — people who understand and appreciate a screen porch, coffee, a rocking chair, and a Lab. My mind was racing. The answer to his business dilemma was not in the pages of any or all the books we discussed, nor in the classrooms of Harvard, or the mahogany Board Rooms of Wall Street. The answers were in the basic simple ideas we discussed over coffee ... ATTEMPT TO CAPTURE THE LEADERSHIP AND MANAGEMENT PRINCIPLES I OBSERVED ON THE BACK PORCH. Thanks, Mollie Deux-olly! Leadership is about a capturing a dream. It's about Vision, Values, a Mission, and Standards. To get to my friend's house you cross a railroad track. There are probably 50 to 60 houses on the single road that is this subdivision. The land was once a sugar cane field so there are no trees except for those that formed the fence row. The one exception is my friend's lot. It has ... relationship with just one family member — Mollie Deux. As stated earlier, Mollie Deux is perfectly suited for this family, house, and yard. The first absolute established in the relationship between Mollie Deux and the family is the turf' This is Mollie Deux's area of operation. It's framed by the perimeter of the yard and is limited to the outside of the house - Mollie Deux is a yard dog. To assure Mollie Deux respects this limit and to protect Mollie Deux from herself (if she leaves her turf she maybe hit ...

... feeling and opinion among prospects and clients depends on your agency. If your competition is using all the normal methods of advertising, then you may have to find newer, exotic methods of reaching the public. For example, a very prominent agent happens to like to race stock cars, so he advertises his agency on the side of a stock car. It's his way of getting the community's attention. KNOW YOUR COMMUNITY You should know the economic facts of your community before advertising. This may sound elementary, but unfortunately, most ... . If you're buying a system that doesn't have this word processing capability, it is already obsolete. With our word processor, we do direct mail, mass marketing with personal letters-sending a similar or repetitive letter to the same accounts every so often. You can keep track of business lists, homeowners lists, auto owners, boxholders, and so on with a computer. BE YOURSELF When advertising your agency, one of the most difficult rules to follow is to be yourself. Don't try to be something different. You must determine ... your agency who and what you are and what your staff is. For example, we happen to live in a mountain area, so we bill ourselves as mountain people. We think that's important because that's the kind of folks we deal with. If you're very involved in one type of business, then you should look at yourself in that vein and promote yourself in that vein. When you relate to those people, make it clear that you are people who know that particular business. My favorite sales story is about the ...

...prominent agent happens to like to race stock cars, so he advertises his agenc...accounts every so often. You can keep track of business lists, homeowners list...