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... staff so that they can use it to track their own performance. This example d...

...g chair, and a Lab. My mind was racing. The answer to his business dilemma w...urf'. This is Mollie Deux’s area of operation. It’s framed by the perimeter of...

... feeling and opinion among prospects and clients depends on your agency. If your competition is using all the normal methods of advertising, then you may have to find newer, exotic methods of reaching the public. For example, a very prominent agent happens to like to race stock cars, so he advertises his agency on the side of a stock car. It's his way of getting the community's attention. KNOW YOUR COMMUNITY You should know the economic facts of your community before advertising. This may sound elementary, but unfortunately, most ... fire classes have been lowered (we also ran a newspaper ad) Our agency sends a lot of mail to Boxholder-Neighbor, ' because we feel that it's a good way of covering every person in a specific geographical area. And next to the word Boxholder' we include some information so that when the prospect glances at it, he will get part of the message, whether he wants to read it or not. In addition, sending such mailings in envelopes is not really necessary and adds a cost you can do without. ... . If you're buying a system that doesn't have this word processing capability, it is already obsolete. With our word processor, we do direct mail, mass marketing with personal letters-sending a similar or repetitive letter to the same accounts every so often. You can keep track of business lists, homeowners lists, auto owners, boxholders, and so on with a computer. BE YOURSELF When advertising your agency, one of the most difficult rules to follow is to be yourself. Don't try to be something different. You must determine ...