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...intensive facilities involved with radio and television broadcasting. There i...count for more than 75 percent of broadcasters' losses. Tower owners and chief...

... began on a higher ground: religion. Before you haul me off to a padded room, let's define "infomercial."An infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime ... people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, and cable brought a 20-fold increase ...

... . Remember the message. Answer the questions asked, but continue with your own message. For instance: Q: Aren't you interested in making a profit? ' A: We hope to continue to be a profitable business, but our concern right now is that Ontario car drivers can't afford an expensive benefits package. Consistency is important. Be prompt. Most reporters are working to tight deadlines. In radio, the deadlines are often hourly; in television, there are constraints on camera and editing time; in newspapers, there is usually a morning and evening deadline. If you don't make the reporter's deadline, your story won't be heard. Watch your words. Be careful not to repeat negative phrases that can be used as quotes from you. For instance: Q: Aren't you just gouging ... public? ' Wrong Answer: No, we're not gouging the public. Right Answer: Not at all. We are providing a professional service for a reasonable price. Avoid jargon. The less explaining that has to be done, the better, especially when dealing with broadcasters. Don't talk about OIC, ' IBC, ' IBAO, ' the Red Book. Try the government, ' the insurance industry, ' Ontario's brokers, ' etc. It's also easier for broadcasters if, in addition to all the background information, you include a short statement that sums up your views on the issue: We just don't think people can afford a cadillac service. Remember, the media are not the enemy. They aren't really against you. Reporters are trying to do a job and to ask enough questions to have ...

...are working to tight deadlines. In radio, the deadlines are often hourly; in t...gh it's considered rude by some, many radio reporters begin recording over the...

... All Back High-Tech Emergency Notification Systems 4/30/2013 10:36:34 PM by CompleteMarkets Editor , Douglas Henderson This content has not been rated yet. HIGH-TECH EMERGENCY NOTIFICATION SYSTEMS by Doug Henderson The disastrous Japanese earthquake/tsunami of March 11 drowned thousands of people – but the toll would have been far higher without the nation ‘comprehensive emergency notification system. Thanks to radio broadcasts, text messages, sirens, firemen's door-to-door calls, and just plain instinct honed by years of disaster drills at school, people from towns and villages along the coast - Japan's population is concentrated in an often narrow coastal plain – saved themselves by fleeing immediately fled to higher ground. This article will review some key factors to consider when selecting a system. I will also note ... limitations of these systems – some of the points that the system vendors often don't highlight. Limitations of Low-Tech Systems Low-tech emergency notification systems, such as alarms, sirens, intercom systems, telephone calling trees, etc. all have serious limitations. Although calling trees are valuable for mass communications, they're slow, subject to message error, and even complete breakdown from "missing links" or the failure of general voice communication systems. Alarms and sirens (used to communicate a facility evacuation or an emergency lockdown) are fast and can alert everyone who's in a dangerous area; however, they're poor in providing detailed information and ineffective outside of their audible range. Intercom systems are reasonably fast and can communicate detailed information, but are generally limited when providing information to people in multiple buildings. ...

...ne person does print, another does radio and TV. Few, if any, reporters are '...

...ncy notification system. Thanks to radio broadcasts, text messages, sirens, fi...

... This content has not been rated yet. HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dotting the nation's landscape. Unfortunately, there is a tendency to ignore towers simply because they require less attention than the more technically intensive facilities involved with radio and television broadcasting. There is also what can be called the We're-insured-so-why-worry' attitude. Even if something goes wrong, the safety net is the insurance policy. Controlling loss is at a critical point. Tower construction costs are escalating, and so are the insurance claims. The prudent business approach is to eliminate wherever possible the opportunity for damage to occur. A tower that is out of service ... Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back How To Avoid The 12 Most Common Causes Of Broadcast Tower Loss 4/30/2013 10:36:34 PM by CompleteMarkets Editor , Douglas Henderson This content has not been rated yet. HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dotting the nation's landscape. Unfortunately, there ...

... agency, managers must direct their focus to marketing precepts that produce profit and growth. The International Direct Marketing Association defines direct marketing as an interactive system of marketing which uses one or more forms of communication to generate a measurable response or action from a targeted audience. Direct marketing and other growth strategies have become essential to the future of the Independent Agency System. Any medium can be used: TV, radio, mail, print ads, stuffers, phone, and leaflets are just a few. The focus is interactive communication; in other words, the medium must speak to prospects' needs and require an action. Measurability is the hallmark of direct marketing. Lead-generating direct-marketing programs are measured by the number and quality of responses. Agencies that use direct marketing to convert leads into customers are measured by ... of direct marketing are print media such as newspapers and magazines; electronic media such as radio and TV; the telephone, used for telemarketing; and the mail, used for direct and cooperative mailings. PRINT: Since subscribers to daily and weekly newspapers generally are a very mixed population, this medium provides less selectivity of audience, and costs tend to be greater than for other approaches. ELECTRONIC: Broadcast media are most effective when used to support direct mail or other forms of direct marketing. They can also be effective when used with a toll-free telephone number. TELEPHONE: An audience can be selected from special directories. Telemarketing has been used by direct writers for many years. It is especially helpful as a follow-up to direct mail. MAIL: The audience of a direct-mail campaign is selected by ...

...ystem. Any medium can be used: TV, radio, mail, print ads, stuffers, phone, an...d magazines; electronic media such as radio and TV; the telephone, used for te...