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...intensive facilities involved with radio and television broadcasting. There is also what can be called...decline in a matter of hours. Other stations will instantly seize the opportun...

... the broadcast and print media. It can, that is, if your message is articulate and additional information easy to get. After all, journalists should be counted among your customers and prospects. Their mention of your company or product in one publication or television or radio program is like a customer telling thousands of friends. You need to understand that the media is not a monolith. Publications and broadcast outlets look for different angles on stories. Media outlets from cable television to magazines continually create niche publications and programs for specific audiences ... Does your Web site feature your company profile? Statistics on your industry? New product information and the best use for those products? An easily accessible company contact? A Web site can be a great way to get your message out to reporters and editors in the broadcast and print media. It can, that is, if your message is articulate and additional information easy to get. After all, journalists should be counted among your customers and prospects. Their mention of your company or product in one publication or television or radio ... alerting them to your site doesn't have to be difficult. Send the reporters who cover your industry a note or brochure that includes your Web site address. Let them know your site's value to their work. Also include the assignment editors and producers at your local television stations and cable networks in your mailing. If you present your Web site as a useful tool and not a piece of public relations fluff, chances are they'll file your announcement for future use. But newsrooms and reporters' desks are often chaotic and messy. Even ...

...n one publication or television or radio program is like a customer telling th... producers at your local television stations and cable networks in your mailin...

... infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge ... their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king ... radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, and cable brought a 20-fold increase for TV. All this meant a quantum increase in available time for commercials, and broadcast stations scurried to find sources to fill them-sometimes resulting in bargain-basement pricing. Many cable stations charged less for a television spot than the local radio station charged for a radio spot. In 1984, the final obstacle for infomercials fell when the Federal Trade Commission handed down a decision allowing stations ...

... infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge ... their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king ... radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, and cable brought a 20-fold increase for TV. All this meant a quantum increase in available time for commercials, and broadcast stations scurried to find sources to fill them-sometimes resulting in bargain-basement pricing. Many cable stations charged less for a television spot than the local radio station charged for a radio spot. In 1984, the final obstacle for infomercials fell when the Federal Trade Commission handed down a decision allowing stations ...

... infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge ... their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king ... radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, and cable brought a 20-fold increase for TV. All this meant a quantum increase in available time for commercials, and broadcast stations scurried to find sources to fill them-sometimes resulting in bargain-basement pricing. Many cable stations charged less for a television spot than the local radio station charged for a radio spot. In 1984, the final obstacle for infomercials fell when the Federal Trade Commission handed down a decision allowing stations ...

...terspersed with hymn-singing. When radio, and later television, arrived on the...dcast to be live. Whether you choose radio or television, remember that every...