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... infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge ... not been rated yet. Let's start with a little quiz to find out how much you know about infomercials: Infomercials are a relatively new advertising phenomena. [ ] Yes [ ] No [ ] Who cares? "Infomercial" is a term that relates only to television. [ ] Yes [ ] No [ ] Who cares? Infomercials do not apply to insurance advertising. [ ] Yes [ ] No [ ] Who cares? Infomercials are the advertising method used by hucksters; major corporations would never enter the infomercial arena. ... their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king ...

...terspersed with hymn-singing. When radio, and later television, arrived on the...s for a long time: The future is communications. Infomercials are an ideal way...

...intensive facilities involved with radio and television broadcasting. There is als...on, following construction safeguards, and by undertaking preventive maintenan...