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... continued to grow and have been qu.. All Articles by CompleteMarkets Editor Comments (0 ) Avoid The Killer Curve: Maintain Business Momentum This content has not been rated yet. CompleteMarkets Editor , John Graham 4/30/2013 12:00:00 AM In spite of 19th-hole braggadocio about rising sales figures, bottom-line results, and upcoming prospects, businesses do stall and stagnate. Streamline.com was a raging Internet stock until it ran into a wall. Kodak used to be a Wall Street favorite, and now it's struggling to find itself. P&G once had 99.44 % acceptance; now the tide seems to have turned. For years, Xerox set the standard; then it lost direction. All Articles by CompleteMarkets Editor Comments (0 ) Beware Work-Based Emotional Traps! This content has not ... Don Phin explores some of the most common work-based traps. All Articles by Don Phin Comments (0 ) Marketing To Carriers: A Win-Win-Win Scenario This content has not been rated yet. CompleteMarkets Editor , Ralph Manfredi 6/17/2015 12:00:00 AM An effective marketing program will benefit you, your carriers, and your clients. Unless you meet your customer's needs, there's no room for an insurer — let alone your agency. If the company doesn't make money, the entire system falters. All Articles by CompleteMarkets Editor Comments (0 ) Overcoming Obstacles To Agency Growth This content has not been rated yet. CompleteMarkets Editor , Carol Hammes 4/30/2013 10:35:25 PM OVERCOMING OBSTACLES TO AGENCY GROWTH by Carol Hammes Deal with agency growth problems before they ...

...me to make it known is notduring a rage. Use ‘I' Instead of ‘You' Fight Star...

... find increasing favor as databases refine themselves and enable communicators to achieve near-perfect pinpointing. (I'm using sound familiar' instead of seem familiar, ' because even though letters don't usually talk, sound' is closer to actual conversation than the dreamier seem.) A highly targeted letter selling a newsletter subscription begins, after the usual display type at the top of the page: Dear Network Administrator: C-R-A-S-H Panic rages. Confusion reigns. Voices scream: The network's down! ' Sound familiar? Network Administrators like yourself face this nightmare every day. You're the one they turn to when.. Yeah, whoever sent this might have handwritten the C-R-A-S-H' and cleaned up that muddy they' reference; but what terrific guts this opening has. Now, suppose I'm not a Network Administrator and I get this letter ... you be interested? Opinion: Borderline. The thought is a mild cliche, and eliminating any one element would make it stronger: If I could show you a way to generate higher income while reducing your marketing costs . . . would you be interested? ' I eliminated increase your sales potential' because it's the most generalized of the three components: as long as we were in the operating room I also de-capitalized marketing. And I changed first-person plural to first-person singular because, although you can't see it, the letter is signed by the company president. Keep up the silent three-word scream as you write a letter opening: Relevance and specificity! ' Your response doesn't have any choice-it has to go up. 53. Let's face it. I admit, I don't like this opening. It ...

...cent offer of Extended Service coverage. Maybe one of the following applies: ...rk Administrator: C-R-A-S-H Panic rages. Confusion reigns. Voices scream: ...