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...s equity. In the current depressed real estate market, this increased debt ser...investigation can enable the owner to realize value from an investment that se...

... from their local agent. Driver's license renewals are often based on birth date-could anything be more appropriate than advertising for Life, Health, and Retirement insurance? Similarly, Homeowner and Mortgage insurance advertising are ideal for enclosure with annual property tax statements. With today's turbulence in real estate, any number of value-added benefits could be used to entice replies from prospects. Companies could develop cooperative programs with participating agencies in individual states to develop and pay for such programs. Both would reap untold benefits in public relations. Depending on logistics, addressees ... be encouraged to respond directly to the local agency, as with the Montana Chevrolet Dealers. As an alternative, the company could collect the leads and direct them to the proper agency for follow-up. Either way, individual agencies, regardless of their size, can get into the act. Such a campaign is bound to generate a solid number of good, well-timed leads. Just think of all the local city, county, state, and regional governmental agencies with which you can share a mutually beneficial relationship. On the Commercial Lines ... territories.) The contract, for one year with a two-year option, calls for an initial mailing of 94,000 renewals with advertisements. In line with the mutual-benefit concept, the state will run an advance ad campaign to publicize the agreement, so that vehicle owners don't mistake their renewal for mere advertising. The mailing envelope will be clearly identified: State of Montana Vehicle Registration License Renewal Notice Inside. Local dealers can choose from six advertising messages. One includes a $500 discount coupon redeemable only at the dealership indicated in the ...

...ements. With today's turbulence in real estate, any number of value-added benefits c...oute or not. A special note to agency owners: This program was put together by...

... . Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits, and values. Moreover, ... the infomercial gives the prospect basic information, in-person sales presentations and closing of the sale generally consume less time. Result? More leads+ quicker closes = more sales and greater profits. Image enhancement. Let's fact it, every national poll seems to rank insurance agents right down there with car salesmen. The extended time of an infomercial will allow you to tell the story of your agency. Viewers can actually get to know you and your staff. They can learn about the education and experience your producers bring to the table to ... presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo scare you away from infomercials. They ...

... . Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits, and values. Moreover, ... the infomercial gives the prospect basic information, in-person sales presentations and closing of the sale generally consume less time. Result? More leads+ quicker closes = more sales and greater profits. Image enhancement. Let's fact it, every national poll seems to rank insurance agents right down there with car salesmen. The extended time of an infomercial will allow you to tell the story of your agency. Viewers can actually get to know you and your staff. They can learn about the education and experience your producers bring to the table to ... presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo scare you away from infomercials. They ...

... . Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits, and values. Moreover, ... the infomercial gives the prospect basic information, in-person sales presentations and closing of the sale generally consume less time. Result? More leads+ quicker closes = more sales and greater profits. Image enhancement. Let's fact it, every national poll seems to rank insurance agents right down there with car salesmen. The extended time of an infomercial will allow you to tell the story of your agency. Viewers can actually get to know you and your staff. They can learn about the education and experience your producers bring to the table to ... presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo scare you away from infomercials. They ...

...sing the product both ways. But in reality, an infomercial can be duplicated a...required points. A half-hour show can really sell your agency, the product, an...