https://completemarkets.com/Article/article-post/2408/The-Profitable-Power-Of-Cross-Selling-And-Up-Selling/
...hree of the proactive nurturing activities.
Make sure that the relationsh... here are some proactive nurturing activities that will create selling opportu...
https://completemarkets.com/Article/article-post/997/FINANCIAL-MANAGEMENT-IN-AN-UNCERTAIN-MARKETPLACE/
...ing markets will find placement activities more time consuming. The good news...e found that traditional brokerage activities are expensive to maintain and of...
https://completemarkets.com/Article/article-post/42/Marketing-Age-Matters/
... isn't productive. Although underwriting problems are real (for example, older drivers), there are also opportunities. Many of today's older consumers see their retirement as a time of exploration and reinvention. They're traveling, volunteering, spending more time with family and friends, and taking up new hobbies. Some even enjoy their work so much that, in part, they view it as another form of recreation; others remain active in the workforce for intellectual stimulation. Without doubt, this generation is doing more than consuming a bland dinner at four in the afternoon and hanging out at shuffleboard courts. Baby Boomers Born between 1946 and 1964, this generation grew up in turbulent times: The Cuban Missile Crisis; the Civil Rights movement; the Vietnam War; the assassinations of John F. Kennedy, ... Luther King, and Bobby Kennedy. These events affected how they think and live but despite these events, they remain incurable optimists. Baby Boomers hate being pigeonholed more than any other generation before them; Boomers are redefining life for the 50-plus crowd. The massive Boomer Generation bucks the norm at every turn – and this matters today more than ever. More than half of the almost 76 million Boomers are 50 years old or older, while the rest crest the hill at the rate of 10,000 a week. The Boomers have the cash to make that fresh start real. Experts place their spending power at more than $1 trillion a year, nearly double the spending power of the previous generation. As American life expectancy continues to increase, so have Boomer expectations about how ...
https://completemarkets.com/Article/article-post/632/Tardiness-%E2%80%93-What-To-Do-With-The-Inherently-Tardy/
...urs of golf and other recreational activities (justified by how hard they work th...
https://completemarkets.com/Article/article-post/401/10-Steps-To-Overcome-Competition/
...rance policies, a few Boat and Recreational vehicle policies, and probably sev...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/401/10-Steps-To-Overcome-Competition/
... maybe not! Have you considered the individual insurance needs from Auto and Home to Life and Disability for each of those 45 employees, from the president on down, and their families? Making some general assumptions, that account might have a potential for 45 Auto policies covering about 100 vehicles, 20 Homeowners policies, 25 apartment dweller policies, 50 or more Life insurance policies, a few Boat and Recreational vehicle policies, and probably several more Commercial accounts from employees (or their spouses) who own or run businesses on the side. Each of the employees that you add to your book of business brings another element of growth by way of referrals- if you ask for them! This is a simplified scenario, but I think you have the idea. Maximizing goes well beyond account rounding or ... If you haven't defined who you are and what you do, how can you market your business? Conduct a top-to-bottom analysis of all your current marketing, from Yellow Pages and newspaper advertising to public relations. As you review each element of marketing, ask yourself these questions: * Does it convey our definition of the agency determined in Step 1? Does it coordinate with all of our other marketing activities? Does it specifically cultivate our defined niche(s )? Are the results of this marketing element measurable? If so, can a cost-to-benefit assessment be made? Should we keep it as is, change it, or discard it? The answers to these questions will undoubtedly prompt the need for changes in your marketing. Change can induce fear, but you can overcome the fear by treating ...