Enter one or more keywords to search.
Wildcards - "*" and "?" are supported.
Search results for: Reducing-Salons
Results per page:
Category:
4 results found
https://completemarkets.com/Article/article-post/2255/INDEPENDENT-CONTRACTORS-ARE-THEY-OR-ARENT-THEY/
... body and auto-repair shops; hair salons; physician and lawyer firms; business...
https://completemarkets.com/Article/article-post/2260/INDEPENDENT-CONTRACTORS-ARE-THEY-OR-ARENT-THEY/
... body and auto-repair shops; hair salons; physician and lawyer firms; business...
https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... offers another route. It has built a library of radio commercials through the years. An agency may pay an annual licensing fee and get exclusive rights to the commercials in the market area. Horst feels the commercials are so "intrusive" and unique that they must be restricted to one agency in a market area. Jacobs' standard commercials are customized with the agency's name. The licensing fee is reduced by 50% if the same set of commercials are used the second year. The size of the fee varies with the size of the market. Using Jacobs' program costs more than having the radio station produce commercials, but less than starting from scratch with an agency. As an added bonus, Jacobs provides simple newspaper/ magazine ads, Yellow Pages copy, and direct mail pieces. ... If the agency is advertising frequently, the station might produce the spot. Just buying the air time and getting "the creative" free from the station is naturally the cheapest way to go. And it can work well. But there is a problem: If the station writes and produces it, the commercial will probably sound much like other commercials and blend in with the spots for Al's Tanning Salon and Bob's Ford. Another alternative is to use an ad agency. The agency can give you a turnkey approach, handling everything from the creative concept to production to buying the air time. If you do use an ad agency, insist on top-notch creative work. Give the agency room to be creative. Make sure they understand insurance marketing or at least can learn about it quickly. The ...
https://completemarkets.com/company/rodgers-associates-insurance-inc/Articles/content-package/Member-Content/TabCategory/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... offers another route. It has built a library of radio commercials through the years. An agency may pay an annual licensing fee and get exclusive rights to the commercials in the market area. Horst feels the commercials are so "intrusive" and unique that they must be restricted to one agency in a market area. Jacobs' standard commercials are customized with the agency's name. The licensing fee is reduced by 50% if the same set of commercials are used the second year. The size of the fee varies with the size of the market. Using Jacobs' program costs more than having the radio station produce commercials, but less than starting from scratch with an agency. As an added bonus, Jacobs provides simple newspaper/ magazine ads, Yellow Pages copy, and direct mail pieces. ... If the agency is advertising frequently, the station might produce the spot. Just buying the air time and getting "the creative" free from the station is naturally the cheapest way to go. And it can work well. But there is a problem: If the station writes and produces it, the commercial will probably sound much like other commercials and blend in with the spots for Al's Tanning Salon and Bob's Ford. Another alternative is to use an ad agency. The agency can give you a turnkey approach, handling everything from the creative concept to production to buying the air time. If you do use an ad agency, insist on top-notch creative work. Give the agency room to be creative. Make sure they understand insurance marketing or at least can learn about it quickly. The ...