https://completemarkets.com/Article/article-post/415/Getting-Back-To-Basics/
... it, how he should do it, what he stands to lose if he doesn't do it....
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1967/BE-A-PR-PRO-THINK-LIKE-A-JOURNALIST/
... develop a productive, solid, and long-term relationship with reporters and editors, think like they do. Understand the pressures and constraints that they face. When you tailor your pitch to their needs, you become an indispensable ally. Here are some key points to get you thinking like a journalist. You'll stand out from the rest when you deal with the media on their terms. They'll find it refreshing and, yes, even helpful. THINK LONG-TERM In the fable, The Boy Who Cried Wolf, the townspeople were fooled by the boy who claimed the wolf was about to attack them. After a few of these false claims, the townspeople stopped believing the boy and ignored him. Substitute the PR person for the boy, the media for the townspeople, and your client for the wolf ... Maynard provides tips to help you think like a journalist. &# 160 If you want to develop a productive, solid, and long-term relationship with reporters and editors, think like they do. Understand the pressures and constraints that they face. When you tailor your pitch to their needs, you become an indispensable ally. Here are some key points to get you thinking like a journalist. You'll stand out from the rest when you deal with the media on their terms. They'll find it refreshing and, yes, even helpful. THINK LONG-TERM In the fable, The Boy Who Cried Wolf, the townspeople were fooled by the boy who claimed the wolf was about to attack them. After a few of these false claims, the townspeople stopped believing the boy and ignored him. Substitute the ...
https://completemarkets.com/Article/article-post/1967/BE-A-PR-PRO-THINK-LIKE-A-JOURNALIST/
... develop a productive, solid, and long-term relationship with reporters and editors, think like they do. Understand the pressures and constraints that they face. When you tailor your pitch to their needs, you become an indispensable ally. Here are some key points to get you thinking like a journalist. You'll stand out from the rest when you deal with the media on their terms. They'll find it refreshing and, yes, even helpful. THINK LONG-TERM In the fable, The Boy Who Cried Wolf, the townspeople were fooled by the boy who claimed the wolf was about to attack them. After a few of these false claims, the townspeople stopped believing the boy and ignored him. Substitute the PR person for the boy, the media for the townspeople, and your client for the wolf ... Maynard provides tips to help you think like a journalist. &# 160 If you want to develop a productive, solid, and long-term relationship with reporters and editors, think like they do. Understand the pressures and constraints that they face. When you tailor your pitch to their needs, you become an indispensable ally. Here are some key points to get you thinking like a journalist. You'll stand out from the rest when you deal with the media on their terms. They'll find it refreshing and, yes, even helpful. THINK LONG-TERM In the fable, The Boy Who Cried Wolf, the townspeople were fooled by the boy who claimed the wolf was about to attack them. After a few of these false claims, the townspeople stopped believing the boy and ignored him. Substitute the ...