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... No matter your age, just go in and starting playing with an iPad, an iPod or an accessory. Even so, it's not uncommon for some customers to ask permission before they try out an iMac or an iPad. They remember going into stores with mom, who reminded them to keep their hands to themselves. Clearly, Apple understands that today's customers want to enjoy the buying experience and getting involved. 3. Crank up the communication, not the sales pitches. Top salespeople have long prided themselves on being effective persuaders. However, if the truth were known, most of those in sales probably are best at talking their way out of getting orders. For example, you walk into a major home appliance or department store. It's like going through a cemetery. The ranges and refrigerators, the washers, dryers and dishwashers are all lined up neatly in one row after another. It's all so dull. After awhile a salesperson comes along and asks if you have questions. You may get the facts, but chances are you'll completely miss the experience of the refrigerator. You can see it, but that's all. It's what the fridge does to add convenience and enjoyment to life that counts. How would it be if a refrigerator manufacturer gave iPads to the salespeople, with brief videos of consumers using their refrigerators in their homes and talking about it? They could see it come alive. How much more compelling that would be than listening to a salesperson, even a good one, talking about the refrigerator in the cemetery-like setting of the showroom. Would the right technology ...

... x No Thanks Loading.. Give Your Employees The Ability To Motivate Themselves 4/30/2013 by CompleteMarkets Editor , Jack Fries This content has not been rated yet. We've all heard of the wondrous salesperson who can sell sand in Arabia or refrigerators in Antarctica. But actually finding one for your business can be as hard to do as-well, selling sand in Arabia or refrigerators in Antarctica! If you truly want to improve sales, you'll have to change your whole attitude toward your sales force, your customers, and your agency. Many agents believe that selling insurance is the task of the sales force, with little marketing necessary. At office meetings, the CEO often turns to the sales manager with words such as, Why aren't your people selling more new business? With as much as we pay them, they ought to be out there in the field contacting new customers, and all I hear are excuses. Then comes the threat, veiled or outright: If things don't pick up pretty soon... All this kind of talk will get you is turnover, inconsistent sales, anger, and inaction. Here are tips that can dramatically change the selling atmosphere at your agency, improve the bottom line, and foster the development of your own group of wondrous salespeople: Change focus. The focus of your company must change from selling insurance to active competition. Your mystical mission statement sounds great in print, but probably means nothing to your customer or your sales force. You must replace this antique with a reality statement such as, Our goal is to replace XYZ Agency as ...

... x No Thanks Loading.. Homeowners Client Relationship Building And Referral Letter 4/30/2013 by CompleteMarkets Editor This content has not been rated yet. NOTE: THIS LETTER IS MEANT TO BE USED IN CONJUNCTION WITH REFRIGERATOR MAGNETS LISTING INSURANCE AGENCY CONTACTS AND PHONE NUMBERS, AS WELL AS EMERGENCY FIRST AID TIPS AND HOSPITAL/POLICE NUMBERS. THE SECOND PORTION OF THE LETTER, FOUND BELOW THE SIGNATURE, IS MEANT TO BE PRINTED ON SPECIAL STATIONERY AND SENT TO CLIENTS, TOGETHER WITH BUSINESS CARDS, BEFORE THE SUMMER VACATION SEASON. HOMEOWNERS CLIENT RELATIONSHIP BUILDING AND REFERRAL LETTER Dear (Customer Name), Do us a big favor .. Take one of these magnets and put it on your refrigerator door; take the other two and give one to each of your next door neighbors. Why? We think it's important for everybody in our community to have easy access to emergency telephone numbers. We also want your neighbors to have our number handy. This way, if something suspicious happens while you're away from home or out of town (if, heaven forbid, there's a burglary, a fire, a leak, or some other unforeseen mishap), they will have someone to whom to report the problem. We believe it makes sense to take extra precautions when it comes to protecting your home, and we consider it part of our job to help prevent a serious loss to your property before it occurs. Sincerely, (Your Name) Summer's the season To bask in the sun, Enjoy the outdoors, Relax and have fun. Stop working so hard Take time off and play ...

... QUALITY WORKING PARTNERS Tucson Rubber Corporation is a manufacturer of rubber mechanical parts. The approximately 60 employees are predominantly entry-level workers with l.. All Articles by CompleteMarkets Editor Comments (0 ) Employee Performance Rewards This content has not been rated yet. CompleteMarkets Editor , Carol Hammes 4/30/2013 10:36:15 PM EMPLOYEE PERFORMANCE REWARDS by Carol Hammes More than 14% of all full-time workers in the United States switched jobs this past year. Turnover hits the bottom line of a business very.. All Articles by CompleteMarkets Editor Comments (0 ) Give Your Employees The Ability To Motivate Themselves This content has not been rated yet. CompleteMarkets Editor , Jack Fries 4/30/2013 12:00:00 AM We've all heard of the wondrous salesperson who can sell sand in Arabia or refrigerators in Antarctica. But actually finding one for your business can be as hard to do as-well, selling sand in Arabia or refrigerators in Antarctica! All Articles by CompleteMarkets Editor Comments (0 ) 1 2 3 x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... you've heard of the 3-11 Customer Rule. It holds that a happy customer will recommend your business to three peop.. All Articles by CompleteMarkets Editor Comments (0 ) Does Every Customer's Opinion Count? No! This content has not been rated yet. CompleteMarkets Editor , Chris Burand 4/30/2013 12:00:00 AM DOES EVERY CUSTOMER'S OPINION COUNT? NO! by Chris Burand A customer at a luxury car dealership complained to the salesperson, These additional features are unnecessary and certainly n.. All Articles by CompleteMarkets Editor Comments (0 ) Give Your Employees The Ability To Motivate Themselves This content has not been rated yet. CompleteMarkets Editor , Jack Fries 4/30/2013 12:00:00 AM We've all heard of the wondrous salesperson who can sell sand in Arabia or refrigerators in Antarctica. But actually finding one for your business can be as hard to do as-well, selling sand in Arabia or refrigerators in Antarctica! All Articles by CompleteMarkets Editor Comments (0 ) Good Underwriting Submissions Guarantee More Sales This content has not been rated yet. CompleteMarkets Editor , Thomas Carpenter 4/30/2013 12:00:00 AM GOOD UNDERWRITING SUBMISSIONS GUARANTEE MORE SALES by Thomas Carpenter, CPCU Nothing is more discouraging to an experienced, professional large account underwrite.. All Articles by CompleteMarkets Editor Comments (0 ) Moore-Peterson Company: Our Mission This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:41:13 PM MOORE-PETERSON COMPANY OUR MISSION We, the employee-owners of Moore-Peterson, state as our mission to: Build and maintain long-term relationships with our ...

... Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All office meetings Articles tagged with office meetings Back Give Your Employees The Ability To Motivate Themselves This content has not been rated yet. CompleteMarkets Editor , Jack Fries 4/30/2013 12:00:00 AM We've all heard of the wondrous salesperson who can sell sand in Arabia or refrigerators in Antarctica. But actually finding one for your business can be as hard to do as-well, selling sand in Arabia or refrigerators in Antarctica! All Articles by CompleteMarkets Editor Comments (0 ) Make Agency Meetings Productive This content has not been rated yet. CompleteMarkets Editor , Jack Fries 4/30/2013 12:00:00 AM MAKE AGENCY MEETINGS PRODUCTIVE by Jack Fries Have you ever been in a meeting where you didnt know what they were talking about and each minute seemed like an hour? Many.. All Articles by CompleteMarkets Editor Comments (0 ) What Usually Goes Wrong In An Office Meeting This content has not been rated yet. CompleteMarkets Editor , Jack Fries 4/30/2013 12:00:00 AM Are your office meetings successful or ineffective? Without proper planning ...

... :00:00 AM DEVELOP A LEGAL FEE MANAGEMENT STRATEGY BEFORE YOU NEED IT by John Beringer In a significant majority of lawsuits, legal fees outweigh t.. All Articles by CompleteMarkets Editor Comments (0 ) Evaluations And Compensation This content has not been rated yet. Al Diamond , CompleteMarkets Editor 4/30/2013 12:00:00 AM EVALUATIONS AND COMPENSATION by Al Diamond When you mention employee evaluations in most insurance agencies, the owners begin to fidget, admitting that they do them spora.. All Articles by Al Diamond Comments (0 ) Give Your Employees The Ability To Motivate Themselves This content has not been rated yet. CompleteMarkets Editor , Jack Fries 4/30/2013 12:00:00 AM We've all heard of the wondrous salesperson who can sell sand in Arabia or refrigerators in Antarctica. But actually finding one for your business can be as hard to do as-well, selling sand in Arabia or refrigerators in Antarctica! All Articles by CompleteMarkets Editor Comments (0 ) 1 2 3 4 5 x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... be protected and secured. Therefore, protection and security are among basic human needs. WHY THEY ARE IN THE BUSINESS Insurance protects basic human needs, and it provides a comfortable living for those who sell it. Agents help fellow human beings while helping themselves. HOW TO BUILD IT There are four stages to building business. They are: 1. Sell more present coverage to present customers. 2. Sell new coverage to present customers. 3. Sell present coverage to new customers. 4. Sell new coverage to new customers. As a marketing manager dealing with heavy competition from all directions, there is only one option: Find ways to implement logical account-development procedures. PRIMARY JOBS VS. SECONDARY JOBS The concept of primary versus secondary is best illustrated with an example: William Perry (The Refrigerator), of Chicago Bears fame. Perry's primary task was defense, but in 1986, during the Bears-Packers game, The Refrigerator carried the ball for a touchdown. Scoring touchdowns was not Perry's primary function; carrying the ball was secondary and was used only as a surprise tactic. Perry did not move into an offensive position, nor did he become a regular football carrier. This can be related to agencies' support personnel; those employees who assist producers, for instance. While their primary function is defense (preventing problems from happening), their secondary function is offense (making good things happen for the business) . The responsibility for account development is similarly addressed. Support staff must be able to cross-sell (carry the ball), but it isn't necessarily their primary job. The ...

... yet. CompleteMarkets Editor 4/30/2013 10:37:33 PM AUTO QUESTIONNAIRE AUTOMOBILE Full Name____ Mailing Address____ Teleph.. All Articles by CompleteMarkets Editor Comments (0 ) Disability/Auto This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:37:10 PM DISABILITY/AUTO Dear (Customer Name): If your car is damaged in an accident, you have insurance to pay for the repairs. If your house is burglarized, you have insurance to pay for the stolen items.. All Articles by CompleteMarkets Editor Comments (0 ) Homeowners Client Relationship Building And Referral Letter This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:38:40 PM NOTE: THIS LETTER IS MEANT TO BE USED IN CONJUNCTION WITH REFRIGERATOR MAGNETS LISTING INSURANCE AGENCY CONTACTS AND PHONE NUMBERS, AS WELL AS EMERGENCY FIRST AID TIPS AND HOSPITAL/POLICE NUMBER.. All Articles by CompleteMarkets Editor Comments (0 ) 1 2 3 x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... :32 PM CROP AND HAIL INSURANCE Dear (Customer Name): IT'S NO SMALL POTATOES' LOSS . . . when you lose most or all of a crop. Whether it's a flood, hailstorm, deep freeze, or other misfortun.. All Articles by CompleteMarkets Editor Comments (0 ) Cut Waste From Advertising This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:38:09 PM CUT WASTE FROM ADVERTISING This advice on reducing the cost of your advertising program by eliminating waste' comes from.. All Articles by CompleteMarkets Editor Comments (0 ) Homeowners Client Relationship Building And Referral Letter This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:38:40 PM NOTE: THIS LETTER IS MEANT TO BE USED IN CONJUNCTION WITH REFRIGERATOR MAGNETS LISTING INSURANCE AGENCY CONTACTS AND PHONE NUMBERS, AS WELL AS EMERGENCY FIRST AID TIPS AND HOSPITAL/POLICE NUMBER.. All Articles by CompleteMarkets Editor Comments (0 ) Seasonal Crime Coverage This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:36:58 PM SEASONAL CRIME COVERAGE Dear (Customer Name): Tis the season to be wary. Unfortunately the holidays not only bring good cheer, but for a business such as ( ), they bring an increased risk of burgl.. All Articles by CompleteMarkets Editor Comments (0 ) Trust: It's The Bottom Line This content has not been rated yet. CompleteMarkets Editor , Chris Burand 4/30/2013 12:00:00 AM TRUST: ITS THE BOTTOM LINE by Chris Burand Do your customers trust ...