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... processes. In today's environment, safety can no longer be considered a staff function with only safety professionals responsible for results. In smaller enterprises, the agent can become a major influence in molding these elements together. The effort should be made not just for the sake of safety, but to improve morale. For instance, a sanitary district had special trucks to pick up heavy items, such as refrigerators and washing machines, but did not supply its workers with hand trucks. The workers had to move heavy items manually from the curb to the truck-not a safe environment. The employees thought I was a miracle man' when the district's commissioners followed the recommendation of the safety committee and purchased hand trucks. When safety is employee-driven and the results are evident, all employees see the improved conditions and ... and make recommendations for corrective action. We walk around the facility on an inspection tour identifying hazards. During the tour, we solicit employees' views and suggestions about safety. For example, employees were having difficulty continually transferring boxes containing 40 pounds of chocolates from the production line to a staging area. There was no room to install a conveyor. Someone on the committee suggested getting plastic buckets to transport 20 pounds of product, thereby halving the weight load. A simple solution, but who in management would have thought of it? Another powerful reason for agents to become involved in safety committees is that they can influence management action. For example, who would believe that a department store could be fraught with hazards? Greater emphasis is placed on generating sales than on the safe operation of the ...

...em from a relatively new mode of transportation: the automobile. Because peopl...

...other equipment used to store or transport blood or other potentially infectio...

... , and hand-delivered flyers. Launch the Familiarization Program with a flyer or mailing, coordinated with a newspaper ad, that announces the opening of your agency and invites people to drop by for a free gift (such as a pen, or a card-size calendar) . The flyer should have an agency magnet — a highly effective long-term Personal Lines advertising specialty item — enclosed that people could put on their refrigerators. Then mail a series of post-card sized road signs' such as the sample below to a targeted community on a daily basis for a week. On Monday, send a card that contains one line on a road-sign image. Follow up on each successive day with a card that adds a line to the stanza. Put your agency name and address at the bottom of the completed slogan on ... and when they want Health insurance, they'll tend to think of AFLAC. What GEICO and AFLAC do on a national level, you can do in your community. Some 70 years ago a company president found that his product wasn't catching on because he couldn't get the public to ask for it at local stores. He decided to post signs where people could see them from a relatively new mode of transportation: the automobile. Because people go past signs relatively quickly, he felt that they couldn't absorb the message he wanted to convey on a single sign. So he placed sets of staggered signs along roadways in Middle America — and the Burma Shave signs were born. When he started rhyming the lines and making them entertaining, drivers actually looked for the signs and slowed to read his stanzas. ...