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https://completemarkets.com/Article/article-post/639/Marketing-Opening-New-Territories/
...one business segment at a time (contractors, retailers, professional offices, ...h) as a specialist in their type of business — and watch your referrals, and s...
https://completemarkets.com/Article/article-post/536/Turn-Yesterdays-Giveaway-Into-Todays-Promotional-Power/
... custom T-shirts at a landscape contractor trade show for completing a brief i...efing' for relocating and for doing business with the company.
So impressive w...
https://completemarkets.com/Article/article-post/1711/ZEROING-IN-ON-SPECIFIC-PROSPECTS/
...-- Small/Medium Building Trades Contractors E. 5 -- Attorneys ...#160 2. NATURE OF THE PROSPECT'S BUSINESS: 3. ENTITY MAKEUP, LOCA...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/639/Marketing-Opening-New-Territories/
... of your agency and invites people to drop by for a free gift (such as a pen, or a card-size calendar) . The flyer should have an agency magnet — a highly effective long-term Personal Lines advertising specialty item — enclosed that people could put on their refrigerators. Then mail a series of post-card sized road signs' such as the sample below to a targeted community on a daily basis for a week. On Monday, send a card that contains one line on a road-sign image. Follow up on each successive day ... a center of influence for you. FOCUSED TARGET MARKETING Finally, don't attempt to offer your services to every business in the area. Being all things to all people will make you a specialist' to none. Market yourself to one business segment at a time (contractors, retailers, professional offices, and so forth) as a specialist in their type of business — and watch your referrals, and sales, grow. E. Al Diamond is president of Agency Consulting Group, Inc., 507 North Kings Hwy., ... Resources & Links Categories Popular Recent All Back Marketing: Opening New Territories 4/30/2013 12:00:00 AM by Al Diamond , CompleteMarkets Editor This content has not been rated yet. Al Diamond focuses on planning methods that will help you move your business forward. Agents who haven't yet formalized their plans are once again asking, Why do you bother with formal plans? We sell insurance and we work hard every year to excel. What difference does it make to spend all this time formulating plans and forcing yourselves ...