https://completemarkets.com/Article/article-post/869/24-Ways-To-Change-With-The-Times-And-Build-Sales/
...ng contractor with expertise in remodeling during off-hours calls himself the ...
https://completemarkets.com/Article/article-post/1917/A-Back-Porch-Mba/
...in his acquiring, building, and remodeling a house and finally converting it t...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1917/A-Back-Porch-Mba/
... Lab. My mind was racing. The answer to his business dilemma was not in the pages of any or all the books we discussed, nor in the classrooms of Harvard, or the mahogany Board Rooms of Wall Street. The answers were in the basic simple ideas we discussed over coffee on the back porch. The same leadership and management that had resulted in his acquiring, building, and remodeling a house and finally converting it to a home could be used to renovate and if needed or create an addition to his company. HERE GOES — MY BEST ATTEMPT TO CAPTURE THE LEADERSHIP AND MANAGEMENT PRINCIPLES I OBSERVED ON THE BACK PORCH. Thanks, Mollie Deux-olly! Leadership is about a capturing a dream. It's about Vision, Values, a Mission, and Standards. To get to my ... . While we theorize about conditions that are five years out, he has major decisions to make, opportunities to capture, and crises to address - tomorrow. To convert his challenge to the vernacular - when you are up to your ass in alligators, it's tough to remember your original challenge is to drain the swamp. We were sitting on his back porch. My friend had to meet with a contractor to discuss a major addition to his home. I had time to do what I do best - not think but observe. His is a modest house sitting on a beautiful, tree filled lot. My only companion during his absence was his dog, Mollie Deux. She's a yellow Lab or maybe a Lab Lite — Lab genes in a Heinz 57 mix of blood. She certainly is ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/869/24-Ways-To-Change-With-The-Times-And-Build-Sales/
... the customer, but developing a consistent program for staying in front of customers regularly is a challenge. A mix of seminars, newsletters, bulletins, fact sheets, special events and informative articles will keep you in the customer's mind. 8. NAME YOUR PRODUCT OR SERVICE: You can differentiate your products or services from all the rest by giving them distinctive names. A building contractor with expertise in remodeling during off-hours calls himself the stealth' remodeler. A fuel oil dealer doesn't talk about service- he emphasizes ComfortCare Service. The mission is to distinguish your product or service from your competitors by having customers identify your solution to their problems as more dynamic. Make sure, however, that the name you choose appeals to your customers, and not just to you. 9. BE RELENTLESS: Persistence ... that adjusts to constant change. Disruptions during the transformation need not repel customers while these 24 practical ideas for redesigning a business to thrive in a changing marketplace are implemented: 1. SURPRISE THE PROSPECTS: Getting attention isn't easy, particularly amid all the clutter and competition. Agencies must be innovative and dramatic. For example, one insurance agency's phone rang off the hook after it offered to buy small contractors the biggest steak dinner in town' if it couldn't save them money on their Business insurance. 2. TARGET THE RIGHT PERSON: The big job in marketing and sales is getting to the right people inside a company. Addressing mail to the facilities manager or printing a routing on the outside of the envelope doesn't work. The primary target is contact with the right individuals. Developing a dead-eye ...