https://completemarkets.com/Article/article-post/1711/ZEROING-IN-ON-SPECIFIC-PROSPECTS/
.... 10 -- Fast Food Businesses or Restaurants O. 5 -- Fraternal Clubs ...t 10 direct-mail prospects (on some property and casualty need, especially 'Co...
https://completemarkets.com/Article/article-post/240/Developing-A-Marketing-Plan-In-A-Distressed-Agency/
... for family-style and fast-food restaurants and is located in a growth area. I... a byline that identifies you as a restaurant specialist with broad coverage a...
https://completemarkets.com/Article/article-post/793/Understanding-And-Using-The-Services-Of-Program-Administrators/
... a specialty program formed for restaurants, taverns, or certain construction ...d company and part of the Travelers Property & Casualty Cos. Our insurance...
https://completemarkets.com/Article/article-post/1859/AUTOMATION-INFORMATION-SYSTEMS-MANAGEMENT/
... decides to target family-style restaurants for a Commercial Lines Package dev...
https://completemarkets.com/Article/article-post/2329/SUCCESSFUL-TELEPHONE-COMMUNICATION-TECHNIQUES-PART-2/
... generally early-morning calls, restaurants between and/or after the breakfast...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/240/Developing-A-Marketing-Plan-In-A-Distressed-Agency/
... , short-term victories can be built upon. First, let's start with markets. Identify a class of business for which you have a market or two with competitive pricing and enhanced Property or Liability coverage forms. This tells you the carrier wants that class of business. Build your initial marketing around that area. For example, let's assume the agency has a good program and market for family-style and fast-food restaurants and is located in a growth area. If the program is relatively new and the carrier does not have a large group of agents in the agency's marketing area, prices will probably be competitive. This class of business is a focused-strength area that you would do well to pursue for some quick-growth business. Once the plan is developed for this class, you can follow the same approach for other ... development and implementation of a marketing program. While the agency needs to recognize its problems, it must go to its strengths and zero in on areas where it can realize some short-term success. Success breeds success, and small, short-term victories can be built upon. First, let's start with markets. Identify a class of business for which you have a market or two with competitive pricing and enhanced Property or Liability coverage forms. This tells you the carrier wants that class of business. Build your initial marketing around that area. For example, let's assume the agency has a good program and market for family-style and fast-food restaurants and is located in a growth area. If the program is relatively new and the carrier does not have a large group of agents in the agency's marketing area, prices ...
https://completemarkets.com/Article/article-post/1665/IDEA-CENTER-MODULE-VI/
...world famous Georgetown gourmet restaurant, The Four Seasons Hotel (Aux Beaux ... adding an endorsement for personal property replacement. It's a good id...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1859/AUTOMATION-INFORMATION-SYSTEMS-MANAGEMENT/
... source of prospects. New Business Development By Computer However, successful agencies don't grow and prosper by cross-selling and upgrading alone. New business development programs must form an integral part of their growth plans - and today's automation systems can provide support for these plans and actually run them. This example will illustrate the power and the management challenge A/ISystems can present: The ABC Agency decides to target family-style restaurants for a Commercial Lines Package developed by XYZ Insurance Company specifically for this type of business. The agency buys a prospect list from a list broker in electronic form and downloads it to the Commercial Selling System (CSS) module of its A/ISystem, being sure to include SIC and target market codes. The A/IS manager and the agency sales or marketing manager determine the individual steps ... #160e-mailed or faxed to the company directly from the CSR's or claims staff's desktop computer. Acknowledgment memos to insureds and claimants, together with diary and suspense items, are created automatically. Claimants are added to the prospecting module (more on this later) . However, customer service goes far beyond claims to encompass coverage changes, third-party coverage verification (binders, certificates, and evidence of Property insurance), what-if? ' rating scenarios, questions, transaction history, and general hand-holding. An A/ISystem can also boost efficiency and increase productivity in these areas if managed properly by: Ensuring complete, accurate information in the daily retrieval module. Ensuring vendor systems that will: Accept daily policy download transaction types, automatically applying them to the A/ISystem and creating supporting invoices, ...