https://completemarkets.com/Article/article-post/1301/RESTAURANTS-RESTAURANT-SUITS/
Restaurants - Restaurant Suits
RESTAURANTS - RESTAURANT SUITS Dear (Customer...
https://completemarkets.com/Article/article-post/1300/RESTAURANTS-WE-CAN-DESIGN-A-SAFETY-PROGRAM/
Restaurants - "We Can Design A Safety Program"
RESTAURANTS - 'WE CAN DESIGN A SAFETY PROGRAM'...
https://completemarkets.com/Article/article-post/1479/RIZZOS-RESTAURANT-BELIEVES-IN-A-SECOND-CHANCE/
...employees at two of his Rizzo's restaurants in Philadelphia. In addition to running two restaurants, which employ 110 people and which...
https://completemarkets.com/Article/article-post/605/The-Service-Ceiling-What-Causes-It-How-to-recognize-it-How-to-break-through-it/
... x No Thanks Loading.. The Service Ceiling: What Causes It, How to recognize it, How to break through it 4/30/2013 by Al Diamond , CompleteMarkets Editor This content has not been rated yet. We have a small Middle-Eastern restaurant in our neighborhood that is family operated, serves delicious food, and is reasonably priced. Its creed has been to cater to the customer from its opening day. The owner was proud of that creed and moved from table to table to make certain all his customers' needs and desires were met. Every so often, he surprised us with an extra glass of wine or a free desert. Obviously, we returned frequently - and so did many others. Within a year, he expanded. Although one waiter (a relative) sufficed before, he now needed three. The restaurant began getting crowded at lunch and dinner, so he started offering take-out. We rarely go to the restaurant now because it's always so crowded. Recently, after again waiting an inordinate amount of time for a called-in order, we told him that as much as we liked him and the food, we would have to go elsewhere in the future. Change restaurant' to insurance agency' in this story. Does it ring any bells? Our restaurant owner, like many agents, hit the service ceiling. The service ceiling is the point at which your customers' needs and desires exceed your ability to perform to your own level of satisfaction or to theirs. The restaurateur, like most agents who have hit the service ceiling, knew that ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/278/Does-Every-Customers-Opinion-Count-No/
... in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Does Every Customer's Opinion Count? No!4/30/2013 12:00:00 AM by CompleteMarkets Editor , Chris Burand This content has not been rated yet. A customer at a luxury car dealership complained to the salesperson, These additional features are unnecessary and certainly not worth a dime extra! ' These worthless' features, however, were important to the dealership's target market. Therefore, does this one prospect's opinion count? No! A small restaurant built a strong reputation and a solid local clientele in its 20 years of operation. After a new chain restaurant opened nearby, the small restaurant's owners noticed their limited menu and homey atmosphere seemed to dissatisfy a few customers. Most of the customers were still happy with the great food and service, but the owners worried that they'd lose too much business to the new, larger restaurant. They expanded their menu and upgraded their facilities, and they cut prices (and quality) to compete with the chain restaurant. In no time, their service, food quality, and portions declined - and so did their devoted following. The restaurant lost everything that had made it a success and soon went out of business. Did these owners pay attention to their most important customers? No! An ...
https://completemarkets.com/Article/article-post/2126/Restaurants-And-Taverns-%E2%80%94-A-Potential-E-O-Headache/
Restaurants And Taverns — A Potential E&O Headache
Restaurants and taverns cause more than their ...
https://completemarkets.com/Article/article-post/278/Does-Every-Customers-Opinion-Count-No/
... x No Thanks Loading.. Does Every Customer's Opinion Count? No!4/30/2013 by CompleteMarkets Editor , Chris Burand This content has not been rated yet. A customer at a luxury car dealership complained to the salesperson, These additional features are unnecessary and certainly not worth a dime extra! ' These worthless' features, however, were important to the dealership's target market. Therefore, does this one prospect's opinion count? No! A small restaurant built a strong reputation and a solid local clientele in its 20 years of operation. After a new chain restaurant opened nearby, the small restaurant's owners noticed their limited menu and homey atmosphere seemed to dissatisfy a few customers. Most of the customers were still happy with the great food and service, but the owners worried that they'd lose too much business to the new, larger restaurant. They expanded their menu and upgraded their facilities, and they cut prices (and quality) to compete with the chain restaurant. In no time, their service, food quality, and portions declined - and so did their devoted following. The restaurant lost everything that had made it a success and soon went out of business. Did these owners pay attention to their most important customers? No! An agency, as part of its excellent service, began to call clients to review their coverages four months before their renewals. A few clients didn't appreciate the calls - they thought the agency was just trying to make more sales. The agency began to doubt the value of its service. Even though these disapproving customers spoke more loudly, ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1084/CUSTOMER-SERVICE-THE-WOW-FACTOR/
... ! Aren't you glad you bought from me, decided to do business with our company, etc.!" There are many ways that you and your organization can add the "Wow!" factor. Here are a few examples from my own experience: Last year I bought my wife a new car. This quest usually isn't one I look forward to. However, to my surprise, the experience was great — and the follow-up was even better. The owner of the dealership knew I was surprising my wife with the car. He called the next day, on a Sunday, to see how she liked the surprise. Wow! A few days later we received a thank-you note and a fruit basket. Wow! Recently my wife and I went out to eat at a nice restaurant. Even though we'd ordered a salad and main course, the waiter thought that we should have an appetizer. He brought us each a sample of three appetizers. He said they were so good that he didn't want us to miss the opportunity to at least try what the chef excels at doing. Wow! By the way, guess what we'll order when we go back to his restaurant? And, guess who got a big tip? Wow! Kellogg Business School professor and marketing guru Dr. Lou Stern talks about his recent purchase of a new car. On his way home he turned on the stereo system. Wow! He couldn't believe how great it sounded. All he wanted was a nice car, good service, and a smooth luxurious ride. He knew the stereo ...
https://completemarkets.com/Article/article-post/1084/CUSTOMER-SERVICE-THE-WOW-FACTOR/
... ! Aren't you glad you bought from me, decided to do business with our company, etc.!" There are many ways that you and your organization can add the "Wow!" factor. Here are a few examples from my own experience: Last year I bought my wife a new car. This quest usually isn't one I look forward to. However, to my surprise, the experience was great — and the follow-up was even better. The owner of the dealership knew I was surprising my wife with the car. He called the next day, on a Sunday, to see how she liked the surprise. Wow! A few days later we received a thank-you note and a fruit basket. Wow! Recently my wife and I went out to eat at a nice restaurant. Even though we'd ordered a salad and main course, the waiter thought that we should have an appetizer. He brought us each a sample of three appetizers. He said they were so good that he didn't want us to miss the opportunity to at least try what the chef excels at doing. Wow! By the way, guess what we'll order when we go back to his restaurant? And, guess who got a big tip? Wow! Kellogg Business School professor and marketing guru Dr. Lou Stern talks about his recent purchase of a new car. On his way home he turned on the stereo system. Wow! He couldn't believe how great it sounded. All he wanted was a nice car, good service, and a smooth luxurious ride. He knew the stereo ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1742/TOP-10-LIST-OF-THINGS-TO-CONSIDER-WHEN-STARTING-A-NEW-AGENCY/
... mission statement might read: Our mission is to identify and serve specialty markets that have availability, price, and ancillary service needs (e.g., loss management and loss control) that are not currently being met well or at all. By doing this cost-effectively, we can achieve satisfaction and ultimately profit. We will begin with an industry with which we have knowledge and access: restaurants. &# 160 2. OWNERSHIP/FINANCIAL STRUCTURE. The structure adopted must be appropriate, legally and financially sound, and tax-smart. This step would also include the development of a perpetuation plan and development of working relationships to ensure productivity and security among the founders and partners. &# 160 3. MARKETING PLAN. Reaching your markets is critical. Your plan could be (1 ) distributed through a national restaurant association, (2 ) endorsed by the association as we approach clients accessed by the association's mailing list, (3 ) based on a systematic marketing campaign, and (4 ) staffed (internal and production) by people who are experienced in the restaurant business. &# 160 4. CARRIER CONTRACT AGREEMENT. Focus on finding carriers that demonstrate commitment, financial integrity, market stability, communication skills, and coverage flexibility. &# 160 5. ORGANIZATIONAL STRUCTURE. With operational and automation plans in mind, consider determining the organizational structure of the agency. &# 160 6. PRO-FORMA BUDGET AND OPERATING FINANCIAL PLAN. To find and allocate financial resources, you must know what is needed and whether the profit will support the endeavor. Why not do this earlier, you wonder? Because ...