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... story with a local slant. You could be doing this with every release issued by each of your companies. A national release from a company stands a pretty good chance of making the papers, and by offering the local perspective, you can come along for the ride. This article is more of an investigation into public relations theory than a how-to manual. However, in Insurance Agency Promotion and Advertising, ' George and Jeffrey Nordhaus offer a list of possible press-release subjects, including: Accident Prevention Anniversaries (Business) Anything Unusual ... news, they are ideal for longer safety or special-interest articles, which you could submit. Let's break away from the traditional PR press releases and look at some of the alternatives for general public relations: CIVIC MEMBERSHIPS. Most agency owners view their membership in the Rotary Club, Optimists, or Kiwanas (to name only a few organizations) as networking or community marketing. Although such memberships are good for marketing and networking, try to think of them more in terms of public relations. Just as with trade associations, such memberships ... writing and releases. However, don't take a wait-and-see attitude. Ask them if they are going to do a release, and when. If they aren't planning one, do it yourself. 3. Association activities-generally applicable to owners and senior management, this can include participation in special panels or programs, election to office, etc. 4. Commentaries-ranging from letters to the editor to op-ed articles. Many publications accept in-depth commentaries on timely topics and generally position them opposite the editorial page. This type of writing not only reflects your ...

...-not just as a member, but as a participant. Take part in the elected or appoi... Foreign Trainees Honors Insurance Laws & Regulations ...