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... story with a local slant. You could be doing this with every release issued by each of your companies. A national release from a company stands a pretty good chance of making the papers, and by offering the local perspective, you can come along for the ride. This article is more of an investigation into public relations theory than a how-to manual. However, in Insurance Agency Promotion and Advertising, ' George and Jeffrey Nordhaus offer a list of possible press-release subjects, including: Accident Prevention Anniversaries (Business) Anything Unusual ... news, they are ideal for longer safety or special-interest articles, which you could submit. Let's break away from the traditional PR press releases and look at some of the alternatives for general public relations: CIVIC MEMBERSHIPS. Most agency owners view their membership in the Rotary Club, Optimists, or Kiwanas (to name only a few organizations) as networking or community marketing. Although such memberships are good for marketing and networking, try to think of them more in terms of public relations. Just as with trade associations, such memberships ... greater demand if you are being pursued by a cluster. 2. IMPROVED EMPLOYEE MORALE. The Independent Insurance Agents of America (IIAA) Commission to Enhance Agency Value has proven the importance of strong employee relations to the value of an agency. Everyone likes to be associated with a winner, and when your employees read and hear about their own agency in trade publications, they're further motivated. 3. THE LEADERSHIP FACTOR. Most successful businesses are proactive, rather than reactive. Solid public relations within your trade can position you as ...

...s have been written on the how-to's and 1-2-3s of public relations (PR), but f...owever, in 'Insurance Agency Promotion and Advertising,' George and Jeffrey Nordhaus offer a list of po...