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...nfectant process in their various salons, and salons that made the grade are presented an ...mpressive award for display in their salons. How does all this apply to the ...

... library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Fear Of Change: A Conundrum 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Progress is a wonderful thing- it's change I hate.- Mark Twain Change is inevitable. In today's world, it has even become an absolute necessity for survival. Yet despite its constancy, change still evokes fear and resistance. An example is the story about a barber in the Pittsburgh airport in the late sixties who said he would never change his operation to a unisex salon. He resisted that change until he went out of business, and has since been replaced by a salon. I recently experienced this same resistance when critiqued by some of the world's top image consultants during a convention workshop. Among a number of recommended changes was the shaving of my 27-year-old mustache. I hesitated until a friend said, Isn't change a b___! ' Upon realizing that change was the issue, not the mustache, I proceeded to shave it off-and the compliments have been unbelievable. My resistance to change had almost forced me to ignore the sage advice of the world's top professionals in the image field. Does fear paralyze your ability to change? Do you resist change even against expert advice? Does your resistance jeopardize your business or sabotage your personal relationships? Let's try to look ...

... x No Thanks Loading.. Fear Of Change: A Conundrum 4/30/2013 by Jack Burke This content has not been rated yet. Progress is a wonderful thing- it's change I hate.- Mark Twain Change is inevitable. In today's world, it has even become an absolute necessity for survival. Yet despite its constancy, change still evokes fear and resistance. An example is the story about a barber in the Pittsburgh airport in the late sixties who said he would never change his operation to a unisex salon. He resisted that change until he went out of business, and has since been replaced by a salon. I recently experienced this same resistance when critiqued by some of the world's top image consultants during a convention workshop. Among a number of recommended changes was the shaving of my 27-year-old mustache. I hesitated until a friend said, Isn't change a b___! ' Upon realizing that change was the issue, not the mustache, I proceeded to shave it off-and the compliments have been unbelievable. My resistance to change had almost forced me to ignore the sage advice of the world's top professionals in the image field. Does fear paralyze your ability to change? Do you resist change even against expert advice? Does your resistance jeopardize your business or sabotage your personal relationships? Let's try to look at fear from an emotional perspective. I've heard fear described as false evidence appearing real. How often that's proven true! I imagine a certain outcome to a difficult situation, and am paralyzed with fear. Yet once I overcome the fear and act, I usually find that the ...

... weak impact on three. GETTING PRODUCED There are many ways to get a radio commercial produced. Most stations will write the copy for free because they want the ad dollars. An announcer will read the commercial. Or, if you or someone in the agency has a good voice, you may tape the commercial yourself. Most larger stations have a sound library to add music or sound effects. If the agency is advertising frequently, the station might produce the spot. Just buying the air time and getting "the creative" free from the station is naturally the cheapest way to go. And it can work well. But there is a problem: If the station writes and produces it, the commercial will probably sound much like other commercials and blend in with the spots for Al's Tanning Salon and Bob's Ford. Another alternative is to use an ad agency. The agency can give you a turnkey approach, handling everything from the creative concept to production to buying the air time. If you do use an ad agency, insist on top-notch creative work. Give the agency room to be creative. Make sure they understand insurance marketing or at least can learn about it quickly. The disadvantage of an ad agency is higher cost. Yet first-rate creativity can save money in air time, Horst contends. A memorable spot run less often can get the same impact as a boring commercial run more frequently. Co-op ads from carriers provide another choice. Just be careful that the ad doesn't sell the company more than the agency. JACOBS UNIQUE AD PROGRAM Jacobs offers another route. It has ...

... and hostile environment claims. Here are examples of hostile-environment ADA claims being allowed (taken from Lawyers Weekly USA): An obese truck driver claimed his supervisor called him Shamu' and the Goodyear Blimp, ' and said his shirt was as big as a nightgown (New Jersey) . An automotive designer with diabetes claimed that his supervisor did not believe his diabetes caused him to be late for work, called him useless, ' and said he would find a way to fire him (Michigan) . A store manager with a back injury claimed that his boss berated him in front of other employees, told him that he had to work every minute of his shift' no matter what his doctor said, and that he would ride him until he quit' (Georgia) . A hair salon manager with AIDS claimed he wasn't allowed to return to work because his co-workers had threatened to walk out and his manager said she wanted to get rid of him' (New Mexico) . A saleswoman with multiple sclerosis claimed that her supervisor mimicked and ridiculed her speech and gait, blamed her for office staffing problems and mistakes she hadn't made, threatened to take away her special equipment, hovered over her, and criticized her performance in front of other employees (Maryland) . Lawyers Weekly also listed more than a dozen other cases in which the claim was recognized but the facts weren't sufficient to allow it to go forward. Whether an ADA hostile-environment claim goes forward or not, it's nonetheless a costly episode for the employer. (It would be my guess that in each of these cases ...

... body and auto-repair shops; hair salons; physician and lawyer firms; business...

... body and auto-repair shops; hair salons; physician and lawyer firms; business...

... weak impact on three. GETTING PRODUCED There are many ways to get a radio commercial produced. Most stations will write the copy for free because they want the ad dollars. An announcer will read the commercial. Or, if you or someone in the agency has a good voice, you may tape the commercial yourself. Most larger stations have a sound library to add music or sound effects. If the agency is advertising frequently, the station might produce the spot. Just buying the air time and getting "the creative" free from the station is naturally the cheapest way to go. And it can work well. But there is a problem: If the station writes and produces it, the commercial will probably sound much like other commercials and blend in with the spots for Al's Tanning Salon and Bob's Ford. Another alternative is to use an ad agency. The agency can give you a turnkey approach, handling everything from the creative concept to production to buying the air time. If you do use an ad agency, insist on top-notch creative work. Give the agency room to be creative. Make sure they understand insurance marketing or at least can learn about it quickly. The disadvantage of an ad agency is higher cost. Yet first-rate creativity can save money in air time, Horst contends. A memorable spot run less often can get the same impact as a boring commercial run more frequently. Co-op ads from carriers provide another choice. Just be careful that the ad doesn't sell the company more than the agency. JACOBS UNIQUE AD PROGRAM Jacobs offers another route. It has ...