https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/349/Public-Relations-An-Investigation/
... it's not impossible. Start small: Contact the sources that specifically address your market area. For instance, in Los Angeles, the LA Times covers all of Southern California, and developing a relationship with an editor is nearly impossible. However, this particular newspaper has satellite offices strategically located in regional areas, and it's fairly simple to contact one of these smaller offices. Moreover, competing newspapers may exist for specific areas. If you had an agency in the San Fernando Valley, to continue our example, the LA Daily News ... is released to the trade publications can be simultaneously released for the general public, although it's less likely to be printed (because of the industry-intensive nature of trade releases) . After all, you never know when an editor or a newscaster will need to fill some space and your release just happens to be handy. The best approach to the general public is to supply items of general interest to your community. Topics such as home safety, personal safety, fire prevention, insurance savings, insuring the teenage driver, and senior ... action. This positioning as a leader within your industry is an invaluable sales tool when prospecting for new clientele. Just like the employees in No. 2, your customers want to be associated with a leader. Building Relations Within Your Industry Trade publications are the primary vehicle for public relations within any industry. The insurance industry is filled with trade publications, ranging from four-page newsletters to glossy magazines. But how many of you have a list of all pertinent publications, their addresses, phone and fax numbers, and names of editors ...
https://completemarkets.com/Article/article-post/349/Public-Relations-An-Investigation/
...r, this particular newspaper has satellite offices strategically located in regional areas, and it's fairly simple to contact one of t...owever, in 'Insurance Agency Promotion and Advertising,' George and Jeffrey Nordhaus offer a list of po...