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... phrases wisely, enjoy increased visibility from Internet users finding your press release through search engines for months and even years to come! Boston-based publicity and marketing consultant Marcia Yudkin is the author of a special report, PR For the Internet Age, ' and Six Steps to Free Publicity' (Plume/Penguin) . PR For the Internet Age' includes additional advice on press release optimization, tips on seeding the Web with articles and case studies, an extended success story, 66 sample releases with commentary, and more. For more information, visit http://www.yudkin.com/printernet.htm , or contact [email protected] . Edited by the CompleteMarkets editorial team. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance ... the basics in the process of pursuing publicity remain the same, many of the finer points have changed. If you've begun using online publicity distribution services to disseminate your releases to the media, or even if you post press releases on your own Web site, you'll get a much greater publicity return when you modify releases so that they show up in online searches by your target audience. The light bulb went off for me when I was searching for specialized software and came upon a press release for such a product, rather than the company's regular marketing copy, at its Web site. Links in the press release led me to the software manufacturer's Web site. It occurred to me that in addition to the audience of journalists, editors, and producers who had opted to receive releases in their ...

... searching for specialized software and came upon a press release for such a p...ease through search engines for months and even years to come!