https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/129/Catastrophe-Checklists-Be-Prepared/
... assistance; Determine cash necessary; Discuss possible cash flow after a disaster; Prepare computer areas: Generator, automation vendor catastrophe plans, UPS system, terminals, backup, backup storage, and powering-down instructions; Secure all files; Organize employee assistance: Relocation, additional supplies, handicapped employees, people who live within walking distance of the office, out-of-state relatives, evacuation routes, transportation needs, and shelters; Coordinate personnel duties; Seek temporary employees; Schedule coverage review workshops with staff; Review facility catastrophe plans; power, telephone, and water; Schedule fire drills; Coordinate with insurance companies: Communication, binding authority, special catastrophe information, adjusters, draft authority, status reports, and tracking systems; Plan for notification of insureds: Documentation, brochure, letter/bulletin/newsletter, ... walk-ins; Plan for down mail service; Write possible news release; Set continued update meetings with staff; Plan for supplies: Emergency, office, claims, staff; Organize telephones: Phone system, listings, local phone vendor, isolated/dedicated lines, manual phones, forwarding phones, faxes, and cell phones; and Clear work areas. AFTER THE DISASTER Restore building: Electricity and repairs; or Move to alternate facility; Contact catastrophe sites; Detail claim process, with and without automation; Prepare non-claims staff: Frequently asked questions and temporary repairs; List repair shops; Carry out claim log, company loss and contingency purposes. Include details of Flood policy: Insured notification, exclusions, and post-flood procedures; Review Wind exclusions; Seek professional counseling services; and Document selling procedures. ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/753/The-Abcs-Of-Marketing/
... by CompleteMarkets Editor , Jack Fries This content has not been rated yet. We've all heard that the essence of marketing is to find a need and fill it. Well, unless you have deep pockets or know exactly what the world needs, your marketing efforts will yield a better response if you follow this formula instead: Find a want and fill it. Most of us have enough food, shelter, clothing, and transportation-we don't need much more. But we want more. We need food, but we want fast foods, diet foods, or gourmet foods. Most of us don't need a 21/2-bath home or expensive designer clothes, but we want them. We may need a car, but we want a Lexus or a BMW. What's In It For Me? I ... generating more revenue, they can fulfill their desire to create a better lifestyle for themselves and their families. Make the Most of Your Marketing Efforts Do you know why people buy from you? To get the most from your marketing efforts, you must first uncover what a prospect wants-the bottom-line reason-and then tailor your pitch to communicate specifically how your service or product can fulfill those desires. In my marketing workshops, I frequently tell this story to demonstrate to attendees how they can talk their way right out of a sale: A jeweler walks into a computer store and is confronted by a salesman who immediately launches into a rapid-fire monologue about the technological wizardry of a particular personal computer. The salesman is on a roll as he watches his prey listen patiently. About 20 minutes into his pitch, the ...
https://completemarkets.com/Article/article-post/753/The-Abcs-Of-Marketing/
...l those desires.
In my marketing workshops, I frequently tell this story to de...