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... to legitimate local businesses to offbeat third-party presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo ... television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked ... in new revenue for the station. Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits ...

... to legitimate local businesses to offbeat third-party presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo ... television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked ... in new revenue for the station. Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits ...

... to legitimate local businesses to offbeat third-party presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo ... television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked ... in new revenue for the station. Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits ...

... triple the 1988 level. The Home Shopping Network (the nation's largest chain ...as insurance, financial planning, environmental products, mutual funds, real e...