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... , your customers are the blind men and your organization is the elephant. You will be customer defined and customer driven, if you're not already. In a global economy, with the most sophisticated consumers in history, equipped with full information through the Internet, and shopping from any source anywhere, you're no longer in charge — the customer is! PROVIDE TOUGH POSITIVE MANAGEMENT Command and control leadership in most organizations is dead! The future belongs to conductors who can blend the diverse workforce and skills needed into a beautiful symphony performance. ... the puzzle; it must be stable and conducive to the work at hand, with organizational values as the foundation. My experience indicates that all too often planning focuses on tactics (pieces); in effect, building the puzzle one piece at a time from the center out. This can't work. You must start on a solid surface (values) and fully communicate the finished picture (vision and mission) to everyone involved. CREATE A CUSTOMER-FOCUSED OPERATION In my mind this is a potent ingredient. It's like garlic or tabasco ... team is commitment. IMPROVE LEADERSHIP PERFORMANCE There's a lot of confusion these days between leadership and management. You must lead people and manage things. Leaders must be effective and managers need efficiency. A few roles of today's leader include: Dream Catcher — captures the vision Environmental Engineer — removes the toxins from the workplace Security Guard — protects the vision, values, and mission Organizational Architect — designs the foundation/infrastructure Coach — recruits develops, plans, scouts, and wins Cheerleader — motivates the team DESIGN EFFECTIVE SURVEYS I believe the ...

... , your customers are the blind men and your organization is the elephant. You will be customer defined and customer driven, if you're not already. In a global economy, with the most sophisticated consumers in history, equipped with full information through the Internet, and shopping from any source anywhere, you're no longer in charge — the customer is! PROVIDE TOUGH POSITIVE MANAGEMENT Command and control leadership in most organizations is dead! The future belongs to conductors who can blend the diverse workforce and skills needed into a beautiful symphony performance. ... the puzzle; it must be stable and conducive to the work at hand, with organizational values as the foundation. My experience indicates that all too often planning focuses on tactics (pieces); in effect, building the puzzle one piece at a time from the center out. This can't work. You must start on a solid surface (values) and fully communicate the finished picture (vision and mission) to everyone involved. CREATE A CUSTOMER-FOCUSED OPERATION In my mind this is a potent ingredient. It's like garlic or tabasco ... team is commitment. IMPROVE LEADERSHIP PERFORMANCE There's a lot of confusion these days between leadership and management. You must lead people and manage things. Leaders must be effective and managers need efficiency. A few roles of today's leader include: Dream Catcher — captures the vision Environmental Engineer — removes the toxins from the workplace Security Guard — protects the vision, values, and mission Organizational Architect — designs the foundation/infrastructure Coach — recruits develops, plans, scouts, and wins Cheerleader — motivates the team DESIGN EFFECTIVE SURVEYS I believe the ...

... , your customers are the blind men and your organization is the elephant. You will be customer defined and customer driven, if you're not already. In a global economy, with the most sophisticated consumers in history, equipped with full information through the Internet, and shopping from any source anywhere, you're no longer in charge — the customer is! PROVIDE TOUGH POSITIVE MANAGEMENT Command and control leadership in most organizations is dead! The future belongs to conductors who can blend the diverse workforce and skills needed into a beautiful symphony performance. ... the puzzle; it must be stable and conducive to the work at hand, with organizational values as the foundation. My experience indicates that all too often planning focuses on tactics (pieces); in effect, building the puzzle one piece at a time from the center out. This can't work. You must start on a solid surface (values) and fully communicate the finished picture (vision and mission) to everyone involved. CREATE A CUSTOMER-FOCUSED OPERATION In my mind this is a potent ingredient. It's like garlic or tabasco ... team is commitment. IMPROVE LEADERSHIP PERFORMANCE There's a lot of confusion these days between leadership and management. You must lead people and manage things. Leaders must be effective and managers need efficiency. A few roles of today's leader include: Dream Catcher — captures the vision Environmental Engineer — removes the toxins from the workplace Security Guard — protects the vision, values, and mission Organizational Architect — designs the foundation/infrastructure Coach — recruits develops, plans, scouts, and wins Cheerleader — motivates the team DESIGN EFFECTIVE SURVEYS I believe the ...

...mation through the Internet, and shopping from any source anywhere, you're no ...Catcher — captures the vision Environmental Engineer — removes the toxins ...

... to legitimate local businesses to offbeat third-party presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo ... television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked ... in new revenue for the station. Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits ...

... to legitimate local businesses to offbeat third-party presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo ... television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked ... in new revenue for the station. Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits ...

... to legitimate local businesses to offbeat third-party presidential candidates. More than 90% of television stations now run infomercials-some even running in prime time. It is estimated that more than $1 billion in product sales was generated in 1993- triple the 1988 level. The Home Shopping Network (the nation's largest chain owner of television stations) and its competitor QVC are constant grist for the economic mill, as reported by the Wall Street Journal and the business sections of newspapers throughout the world. What About Insurance? Don't let the national ballyhoo ... television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked ... in new revenue for the station. Insurance And Infomercials: A Perfect Relationship Aside from pushing products, the broadcast industry has indicated that some of the most promising markets for infomercials are: Products or services of a complex nature, such as insurance, financial planning, environmental products, mutual funds, real estate, etc. These categories are difficult to advertise in 30 or 60 seconds. It simply takes longer to explain all the pertinent details. A half-hour program provides the time to give a full explanation of the need, benefits ...

... triple the 1988 level. The Home Shopping Network (the nation's largest chain ...as insurance, financial planning, environmental products, mutual funds, real e...