https://completemarkets.com/Article/article-post/2757/Do-vacation-rentals-need-special-insurance-coverage/
...o many families buy second homes in ski towns like Big Bear Lake, California w... homeowners by providing additional insurance coverage. That way if something...
https://completemarkets.com/Article/article-post/969/EMPLOYEE-PERFORMANCE-REWARDS/
... in a nearby city, to a cruise or a ski trip. Criteria for winning could be th... want them to look at the insurance industry as a career rather than just a jo...
https://completemarkets.com/Article/article-post/2783/Click-bots-are-inflating-insurance-marketing-numbers/
...s affect the insurance marketing industry?
The insurance industry (like almost every other industry) is heavily reliant on email market...
https://completemarkets.com/Article/article-post/1877/SECRETS-OF-CREDIBILITY-MARKETING-%E2%80%94-PART-1/
...ess which one wins? Here’s a skill I teach some of my hypnotherapy clie...mer comic, he’s well known to insurance and financial p...
https://completemarkets.com/Article/article-post/80/The-Realities-Of-Direct-Mail/
...elated items-such as movie tickets, ski passes, and cookware-to increase a res...the attention of the audience so the program has a chance to have an impact. R...
https://completemarkets.com/Article/article-post/984/PRODUCER-RELATIONS/
...organizational, and time management skills and develop a training program to f...any bonus trip, a 4 or 7 day cruise or ski trip, a monetary bonus. Criteria fo...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2375/Using-The-News-Media-As-A-Communications-Tool/
... of a publication-all the articles and artwork, not just the editorials. You've probably seen advertorial sections in major general-interest magazines like Newsweek or business magazines like Fortune. For instance, there might be a special advertising section about winter travel. It could include feature articles about skiing in Colorado, snorkeling in Aruba, and hanging out in Key West. There will be sumptuous photos of spectacular scenery and happy vacationers. Credibility and readability are the major advantages of this format. People buy magazines for the articles, not the ads. So ... take material for his columns out of thin air. His agency represents Allstate, and its ads and press materials supply much inspiration. The FC&S Bulletins are another fertile source. He also receives materials from the Independent Insurance Agents of America (IIAA) about industry issues. He says he spends about half an hour each week on the column. Another of Poulos' sources is a familiar one: The Insurance Agency Marketing & Communications Letter Of The Month. For instance, he takes the list of the 10 most dangerous ... should be avoided are few and far between. The 60 Minutes' approach is a rarity, and it's usually reserved for big business and big government. Reporters and editors who work for local newspapers, magazines, and radio and television stations may not be knowledgeable about insurance, but they're not out to make anyone look bad, other than outright frauds and crooks. However, the media is always on the lookout for credible sources of information, businesspeople who can explain an issue and provide a lively quote. Instead of being afraid ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/969/EMPLOYEE-PERFORMANCE-REWARDS/
... of different but simultaneous contests: some monthly, others quarterly, and at least one that's annual. Include service and support personnel in the spoils as well. Rewards can range from a traveling trophy or a weekend in a nearby city, to a cruise or a ski trip. Criteria for winning could be the producer or team with the largest percentage or commission growth, the highest number of new accounts, or any other measurable item that can be tied to sales success. Many agencies have instituted sales programs that don't seem to ... or even in the Fifties. There are three major issues that an insurance agency must address if it wants to attract and retain good people. First, you must provide room for them to grow, professionally and financially. You want them to look at the insurance industry as a career rather than just a job. Show them that they can achieve their personal goals as part of your organization. Have several different levels of service representative. If they know that they can be promoted with more experience and education they'll be more inclined ... participate in the process and in the growth of the agency. Second, people seem to crave personal recognition. Give your employees positive feedback often and you'll find that the mutual respect that develops will produce weeks of extra effort on their part. The third motivator for today's employee is flexible work hours. Parenting has become more complicated. The time needed to get kids to sporting events and to watch them play makes working for an agency that recognizes the importance of this priority very important. With new computer systems that have account information ...