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https://completemarkets.com/Article/article-post/1805/ENHANCING-AGENCY-VALUE-WHAT-THE-MARKETING-MANAGER-CAN-DO/
...dard Commercial Lines accounts 3. Small Commercial Lines accounts 4. VIP Per...systems, procedures, and workflow for small Commercial Lines accounts than for...
https://completemarkets.com/Article/article-post/401/10-Steps-To-Overcome-Competition/
...et? As each box opened to reveal a smaller box, you wondered with childlike cu...mized as another grouping (relatively small) of line items in the agency's bus...
https://completemarkets.com/Article/article-post/919/FIRST-AID/
..., including supplies for large and small wounds and pain medication. A complet...oved by a consulting physician 4. Facilities for quick drenching or flushing ...
https://completemarkets.com/Article/article-post/925/WORKPLACE-FIRE-SAFETY/
...oyees instead of having them fight small fires, there must be written emergenc...evel Individual action: extinguish a small contained fire Limited response i...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/401/10-Steps-To-Overcome-Competition/
... business seems like a set of Chinese boxes-in reverse. It often feels as if we are in the smallest of boxes trying to fight our way through larger ones. As we overcome a competitive hurdle, we find ourselves faced with another, larger competitive force. The small local agency fights a larger local agency, which in turn fights a small regional agency, which fights a larger regional agency, which fights a small national agency fighting a larger national agency. And now, here come the banks! I've heard many agency owners ... the truly successful enterprises I have known maintain a corporate philosophy of giving back to the community. Do you? I'm not just talking about membership in the Rotary. I mean getting involved on a hands-on basis: perhaps fundraising for an orphanage or hospital, or providing assistance in the schools. Don't forget to support and promote such participation by your employees. 7. Focus On Your Marketing. Most marketing and advertising is very helter-skelter, due to the reasons pointed out in Step 1. If you haven't defined who you are and ... you do, how can you market your business? Conduct a top-to-bottom analysis of all your current marketing, from Yellow Pages and newspaper advertising to public relations. As you review each element of marketing, ask yourself these questions: * Does it convey our definition of the agency determined in Step 1? Does it coordinate with all of our other marketing activities? Does it specifically cultivate our defined niche(s )? Are the results of this marketing element measurable? If so, can a cost-to-benefit assessment be made? Should we ...