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... trying to do this with no success) .* * Note that the sales staff was involved in evaluating the problem. His second reaction was to bribe the spouses by holding the annual planning meeting at a resort and including spouses (the employees felt that this might help, but was only a band-aid that would soon fall off) . The CEO thought that he should address the issue during a speech where the wives would be present (everyone acknowledged that this might not be effective, as the spouses looked upon him and his Vice President of Sales as the enemy') . At this point, our company was called on to create a message that would assuage or defuse this spousal issue. THE SOLUTION The message, if it were to work, meant that the messenger had to be ... . I might also mention that the spouses were all of the traditional female variety. After much discussion of messengers, from therapists to male sex symbols, we decided on a popular children's toy: a talking teddy bear that could be reprogrammed to carry the needed message. Teddy was the hit of the meeting! As each couple checked into the resort, the wife was presented with her personal Teddy. Upon pulling his string, Teddy said, Hi, I'm Teddy and we need to talk. The elves tell me that it's been a rough year on you, what with all that traveling your hubby has had to do for the company. And while he's off having fun, your stuck all alone trying to keep the fires burning on the home front. Sooo .. while big and ...

...should address the issue during a speech where the wives would be present (eve...y talk about the extra travel in his speech, show the difference it was making...