https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/164/Windows-Of-Opportunity/
... hole-in-one insurance market in the , also sells promotional materials, merchandise and consulting services. Niche marketing can have its drawbacks, however. If you don't produce a profit for the underwriter, it's liable to pull the whole book of business, ' Everhart says. A few years ago, I started a program to insure Corvettes. We had a large client base. But then the carrier doubled its sports car rates and practically put me out of business. Also, his lines of business are sensitive to changing legislation. The notary public bonds and used-car dealer bonds are required by the state, ' he explains. If the Legislature changes the law, it could put us out of those lines of business overnight. Despite the potential problems, Everhart continues to look for niche markets. His most recent product ... niche markets, I might quote ten customers and get three. Now, I quote ten and get nine or ten. It's a lot more efficient. The agency, which wrote $23 million in premiums in 1991, expects $37 million this year. The agency's niche marketing program include self-insured workers' compensation for Texas school districts and other governmental bodies, and a variety of coverages for children's summer camps and plant farms. These target markets account for a significantly higher profitability ratio than the agency's regular business, Monaghan says. Expanding programs to a statewide operation also requires a great deal of homework, Monaghan adds. You need to put together a lot of information to build programs like these, ' he says. You need to look at the number of prospects that are available, do a ...
https://completemarkets.com/Article/article-post/164/Windows-Of-Opportunity/
...of coverages for children's summer camps and plant farms. These target markets...a carrier. Today, it insures about 60 camps in Texas, Arkansas and
Missouri
,...